Being complained about despite being free, or being haggled despite being low-priced, might be caused by your messaging

People who get angry saying things like, "I'm doing this for free, yet I'm being complained about!" or
"It's already cheap, yet I'm being haggled!" often seem to have messaging that attracts those very types of people.

Your current customers are the answer to your messaging.

If you only write about the benefits, you will attract "gimme" types.

For example, if your profile starts with something like, "Distributing useful information on XX for free! I always follow back!", then you are perceived assomeone who gives away information for free.

Even on platforms like Clubhouse, if your vibe is, "Follow me and get these great benefits!" or "Follow me because I'm sharing such amazing information for free," you will be perceived as someone who does various things for free.

You are stimulating the feelings of the certain number of people in the world who"don't want to spend money but just want the information", and those are the people who will gather. Because that is what you wrote.

If you don't create a flow that clarifies the "reason for doing it for free," you will just end up exhausted.

I heard a story about someone who did free consulting on Clubhouse and saw an increase in cancellations for their online salon, and I thought, "Well, of course."If the reason for doing it for free isn't clear, it's only natural that people who have been paying for similar services until now would feel dissatisfied.

Appeals like "I'll do XX for free!" or "You can become like this for just XX yen!" are easy to get attention with.If people gather there, it's easy to misunderstand and think, "Wow, I've become someone who can sell!" but,

I want you to keep the perspective of: Are the people gathering there really interested in your products or services? Aren't you just gathering people who will leave after enjoying the "free" stuff?

Of course, there is meaning in doing things for free. Basically, it is PR (activities to get people to know you). In other words, it is "creating an opportunity."

You use something free or low-priced as a trigger to get people to know you, and from there, you have those who think, "I want to know more about this person (or company)," move on to the next step.Whether you are gathering people from the start who are willing to move to the next stepbecomes important.

No, it doesn't have to be that strategic. Some might say, "I just want to contribute to the people around me. I want to help people in trouble, I want to save people who are suffering, so I'm just doing it for free; I don't really want to sell my own products or services." That's fine too. If you can continue to contribute for free or at a low price forever, I think that's fine. In that case, even if it doesn't match your effort or time, dissatisfaction won't arise from within you. Even if you are told, "Do more for free," I think you can just answer, "Sure, by all means!"

Writing to build fans is different from writing to attract customers

If you write with the mindset that "writing this way will attract people" or "dangling benefits will attract people," you can indeed attract customers. But are the people who come to you through that kind of messaging really the people you want?

Even if you sell free or low-priced products by following templates that say "this is how to sell," it often doesn't lead to anything further.

Instead, to become someone who is chosen because "it's this person" or "it's this company," you need to break away from the mindset of "how to write to sell" or "how to write to attract people," and

I like this person's perspective
I resonate with this person's way of thinking
I can trust this person even before meeting them

I think you need to communicate in a way that makes people feel these things.

That is not

"Easy, instant, anyone can get results!"
"I'm doing so many things (for free), so follow me!"
"Follow me now and get these great benefits!"

It is not a way of writing that seeks short-term attention and gathers just anyone. To truly attract the people you want, you must first clarify "what kind of people you want to come to you."

I wrote this book to teach you how to put your value into words and become someone who continues to sell well for a long time.

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