How can you make your services more attractive? -How can you make your services more attractive?-

Good evening, everyone. In our previous article, we introduced the psychology of human product purchasing. We discussed how people dislike choosing when they have nothing to compare, and that when presented with two options, the cheaper one tends to sell better. If you are interested, please check out that article as well. This time, we will introduce the content of the title, excerpted from "Techniques to Control Your Mind."

Good evening everyone. In the previous article, we introduced the psychology of humans when purchasing products. People are reluctant to choose if they have nothing to compare it to, and when there are two options, the cheaper one sells better. If you are interested, please check out that article as well. This time, we will introduce the contents of the title with an excerpt from "Techniques to manipulate your mind."

Rather than performance, you should talk about how this product will enrich your life. I call this the benefit of the benefit. For example, with a mobile phone, you might talk about a clear screen, good camera performance, or long battery life... these are all explanations of features. So, what is the "benefit of the benefit"? It would be something like, "Because this mobile phone has a long battery life, you can easily record your child's fleeting expressions until the very end."

"Rather than talking about performance, you should talk about how "this product will enrich your life." I call this "benefits of benefits." For example, with a mobile phone, the screen is clear, the camera is good, the battery life is long, etc. These are all explanations of benefits. So what is the "benefits of benefits"? It would be something like, "This mobile phone has a long battery life, so even if you want to take a video of your child's expression,

That is how it works. If you appeal to couples with small children in this way, it will sell. When introducing a new product, you should not just state its performance, but appeal to the good things that will happen if they use it. That is the "benefit of the benefit," and it is what customers considering a purchase want to know most."

which you can only see now, you can capture it to the end with plenty of time." If you appeal to couples with small children with this, it will sell. When introducing a new product, you should not just talk about its performance, but appeal to the benefits of using it. This is the "benefits of benefits," and it is what customers who are considering purchasing want to know most."

What did you all think? Did anyone in sales or retail find this relatable? Many people try to convey the excellence of their products or services, but few propose the benefits that lie beyond that. Therefore, when making a proposal to a customer, if you can convey those further benefits tailored to the individual, you will be able to present your offer more attractively than others. I hope this article has been helpful. Until next time. Thank you.

What did you all think? Did anyone in sales or marketing resonate with you? There are many people who try to communicate the excellence of their products and services, but few people propose the benefits beyond that. So, when you make a proposal to a customer, if you can convey the benefits beyond that, tailored to the recipient, you will be able to convey it more attractively than others. I hope this article was helpful in some way. Until next time. Thank you.

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Reference: "Techniques to Control Your Mind"
Author: Mentalist DaiGo