Do you understand note view counts? | Black Eijin

Hey, good work.
Today's article is handled by Black Eijin.

Things that the public Eijin doesn't want to write,
I'm the one who's going to write them.

For those of you who are new here.
I don't think there are any left, but...

Huh? You're reading my article for the first time?

Articles by me, "Black Eijin",
are usually about bad things, you know? lol

What I teach isn't a violation, but
for some people, it's a bad thing!
Bad techniques that the public Eijin would never do.
I've been writing articles like that.

If you're not interested in such bad things,
you'd better not read this.

Because if you read it, you'll join the ranks of evil lol

Having said that, today is a free article.
I can't write such bad things when it's free.
It would be bad if my evil deeds were exposed lol

Today's theme is...
note view counts, huh? That's a common one.

Why am I in charge of this?

Oops, before that, the usual thing!

Have you ever read my articles before?

Well, it's still a magazine with few articles.
If you're curious...

No, if you're reading this article, read them all!!
I think they're worth reading, don't you?

......

.....

....

...

..

.

.

Hey, finished reading? Oh, you'll do it later!?
Hey, hey, when you think of something, you should act on it immediately, right?
It's only about a 5-minute talk.

Well, I won't force you, though.

Now, let's move on to today's main topic!

note view counts

I think many of you already know this.
It might be a bit late to talk about it, but

note view counts are not the number of accesses to an article.

It is the number of times an article's summary (thumbnail and title)
is displayed on the note top page (recommendations, follower feed, etc.).
In addition to that, access counts and some other displays are added.

This means view counts do not equal the number of times read.

This is actually a very important point.

I'll explain why it's important.

Marketing basics

This is a basic marketing discussion.
Since it's hard to understand, I'll talk about web advertising.
Basically, when running ads, it follows this flow.

1. Display the ad.
2. Look at the number of clicks.
3. Look at the number of actions like purchases.
4. Look at the purchase rate and cost-effectiveness.

With regular ads, you can measure it as a number.
1. Displayed to 10,000 people
2. 500 people clicked
3. 10 people purchased
4. That results in a 0.1% purchase rate.

Looking at the results of 4, I will make improvements to 2 and 3.
Or, if 1 is insufficient to begin with, I will increase the budget.

Based on this, what happens if we apply it to note...?

It doesn't work as a metric.

A note's view count is the number of impressions.
That is officially stated by note.
Unfortunately, it is not the number of times it was read.

So, if we apply it to 1 through 4 above?

1. View count in access status
2. Unknown
3. Likes, comments, and purchases are known
4. Measure it vaguely
5. Cannot improve because 2 is unknown

It's nothing more than vague.

Sometimes there are people who calculate the like rate from the view count.

This is completely meaningless.
Because there is no reproducibility there.

People with many followers have high view counts.
But they don't get that many likes.
Actually, there are plenty of accounts like that, right?

Conversely, in the initial stages, view counts are low, but
there are cases where the ratio of likes is high.

Yet, there are people who write about
making improvements based on a metric called like rate.
It's nothing but pseudo-marketing.

However, this is a general discussion.
I'm going to talk about something important from here on!

But view counts can serve as a guideline.

Up to this point, I've written that
view counts don't work as a metric...
but they actually function quite well as a guideline.

View count is the number of impressions.

So, it does serve as a metric
to measure how much your articles are being exposed.

But that's not all there is to it, you know?
I'll tell you something interesting.

I'm talking about a sub-account for working moms raising children.
I stopped updating it around November of last year.
That account has an average of 240 likes per article.
But the view count is low. It averages 825.

When you think about it in terms of percentages,
it gets likes at an overwhelmingly higher rate than this Eiji Nakano note.

The sub-account is a mutual follow account.
So, it should naturally be low.

But it gets likes at more than double the rate.
Why do you think that is?

Well, there are two reasons for it.

Behavior differs by genre

I'll be disliked for writing this, but...
Well, it's too late for that now. I guess it doesn't matter if I'm disliked lol

Genres where women are the main audience get likes and comments

I've verified this in many places already.
The level of activity is on a completely different level.

Women are just more active.

In genres where men are the main audience, actions are harder to see.
It's not that they aren't being read.

But there are fewer actions like likes and comments.

So, for topics like child-rearing or how women work,
in the case of essays specific to women,
while it might not be a metric per se, as a guideline,
it functions quite well.

Next is the second reason.

The impact of external traffic.

Traffic from Google search or SNS like X.
When that is high, the ratio of likes
to view counts becomes very low.

However, with a standard note contract,
you cannot see data on such external traffic.

Simply put, external traffic is added to view counts
as 1 click = 1 view.

But external users rarely press the like button on note.
(Likes are added as likes from guest users)

Suppose a regular article has 500 views.
Suppose there are 40 likes.
Suppose an article gets 1000 views.
But suppose there are only 45 likes.

Actually, this means the article is being read several times more than usual.

It's just a gut feeling, but
if there are 500 views, is the number of people who read it 50 to 80?
But what if an article has 1000 views?
And the number of likes has hardly increased.

The difference of 500 views is the number of people who read it.

This Eijin Nakano note has external traffic.
That's why the like rate ends up being low.

This kind of thing happens often on note.

Suddenly only the view count grows,
while the number of likes doesn't grow much in terms of percentage.

According to the pseudo-marketing mentioned above, this would be considered a bad article with a low like rate, but

Actually, such an article is... a treasure, you know?

What if it's not traffic from SNS like X, but from Google search, Google Discover, or AI?
What if you write articles regularly in that genre...?

I might get too excited if I say any more, lol.

Oops, time for a plug here.
Let's get excited with Google Discover, lol.

Understand the mechanism correctly.

Actually, it's not limited to just view counts.
I just happened to talk about view counts this time.

There are a lot of fake marketers out there
who don't know how things work within note.

To be honest, I'll tell you this.

I never imagined that the response would be this different
depending on the genre.

Looking at the access status of sub-accounts and consulting clients,
I am convinced that using the like-to-view ratio as a metric
will lead you in the wrong direction.
Especially when there is external traffic, the numbers change drastically.

Take the note of a real estate company I consult for, for example.
Their like rate is way too low.
The number of likes doesn't even reach 40 on average,
but there are articles with over 10,000 views.

That's traffic from Google Discover and Google search.
They have become articles that get constant access.

How do you create such treasure articles?

For that, you need to check your view counts.

I don't know if you're reading this, but...
You, who have failed and gotten frustrated.
You have as many articles as anyone else, don't you?

The view count has increased by over 50 in one month.
And yet, more than three months have passed since it was posted.

If you find an article like that...
You might have just discovered a treasure, lol.
Oops, did I give too much advice? lol

Finally

I'd actually like to talk more,
but I won't make my deadline if I do, lol.
I'll end it here.

My themes are
"Bad things" and "Making money."
It comes down to these two.

My face is always on the thumbnail,
so if you don't want to walk the path of evil, don't read this.

But if you're interested... you should read the next one too.

Make sure to leave a like, okay?
Definitely share the article too, lol.
Let's get along as fellow villains, lol.

Now then, shall we do the usual thing?
Which theme do you want to read about in the next article?
Let me know in the comments.
I'd also be happy to hear your thoughts on this article.

Or so I thought, but...
I've already decided on the next one.
Today's article is just the groundwork for that, lol.

"Mechanisms within note to control with stock articles"

The plot is already finished.

Basically, it's planned as a paid article.
It's free if you're a member.

Fellow villains, I'm waiting for your comments this time too, lol.

Oops, time to wrap it up.
I had fun today. Thanks.
I hope to see you again. See ya!