Entrepreneurship, business, and management mean taking on 'problems without answers.' Exploring the <Blue Ocean> with diagrams❗️
[Red Ocean and Blue Ocean]
"Red Ocean"
⚫︎ Refers to a state where there are a great many competitors in the market and competition is intensifying.
It is called a Red Ocean because many rival companies are engaged in fierce, bloody battles within the market (sea).
"Blue Ocean"
⚫︎ Refers to a state where there are almost no competitors in the market. It is called a Blue Ocean because there are no rival companies, making it look like a clear, calm sea.
★ YouTube is also starting to become a "Red Ocean," and something next will definitely emerge.
Considering the balance between risk and return...
Let's take a little adventure and look for a "Blue Ocean"❗️
<Problem Solving>
The Japanese style of rote education is useless for business and management,
You cannot "solve problems" by repeating the same work every day.
Einstein said that you cannot solve anything by thinking at the same level.
He says you need to raise the dimension of your thinking.
You cannot succeed by studying how-to business books.
[ "Problem solving" is not about the volume of numbers or facts ]
Toyo Keizai Professor Takashi Hirai
<Bad examples of problem solving>
▪️Solutions only emerge as an extension of the current situation
▪️In the end, relying only on intuition and experience
▪️Only imitating other companies or doing symptomatic treatments
[How to solve problems]
★ Instead of just using your left brain for numbers and facts,
think using simple diagrams that use your right brain.
To make truly correct decisions, look at things more intuitively,
expand your imagination, and view them with your right brain.
♻️ The method of "drawing diagrams to think" is effective❗️
<Success stories of "problem solving" by drawing diagrams on the back of a napkin>
▪️ Amazon
Founder Jeff Bezos drew a loop diagram growth model on the back of a napkin.
He hit upon the essence of the growth mechanism.
▪️ GE
Jack Welch, the restorer of the company, drew a Venn diagram business concept on the back of a napkin.
He practiced business selection and concentration to become No. 1 or No. 2 in the market.
▪️Southwest Airlines
The three founders drew a triangular route map connecting Dallas, Houston, and San Antonio on the back of a napkin.
They introduced a novel point-to-point network, contrasting with the hub-and-spoke route design of major airlines.
🔻Thinking while using diagrams allows for the 'visualization' of thought,
and reveals gaps in logic.
🟦🟥 The ratio of human perception through the five senses is,
'83% visual,' 11% auditory, 3.5% olfactory, 1.5% tactile, and 1% taste.
✅ Diagrams are easy to visualize in your head, and you can pull them up in your mind anytime, anywhere,
making it possible to think through things tenaciously.
✅ Also, when you draw a diagram, the big picture of things, the logical relationships, and the
dynamism acting upon them become highlighted.
Therefore, if you stare 'intently' at a diagram, you may notice the essence behind the phenomenon and
the future that can be derived from it.
✅ Of course, diagrams are powerful not only when thinking alone, but also when discussing with multiple people.
If everyone gathers around a whiteboard to discuss, the discussion itself is 'visualized,'
which leads to creating a shared understanding that everyone can agree on and gaining new ideas.
【Recently, bankruptcies and closures of ramen shops are increasing】
The cause is that management becomes unsustainable due to rising electricity costs, gas costs, ingredient prices, and the repayment of zero-zero loans, but
the biggest reason is that ramen shops, cafes, hair salons, and chiropractic clinics have low upfront investment and are easy to start a business in.
🌀The problem with industries that are easy to start a business in is...
Industries that are easy to start a business in are,
industries that are 'Red Oceans' with a very large number of rivals = competitors.
Therefore, there are many bankruptcies and closures.
✅'Industries that look glamorous' are at their peak now; they will decline from here on out.
✴︎It is the height of folly to challenge a 'Red Ocean industry' that is peaking;
the 'royal road of business' is to thoroughly investigate and explore 'Blue Ocean' industries.
❶What industry or field can you fight and compete in advantageously with your own abilities❓
❷What industry or field is a 'Blue Ocean' with little competition❓
✴︎Go to the site, see it, and thoroughly investigate and verify it
To succeed, thinking about ❶ and ❷ is the most important thing.
＃Entrepreneurship ＃Management ＃Business ＃Bankruptcy ＃Closure ＃RedOcean ＃BlueOcean ＃Shakasen