The Secret to Persuasion is Stimulating a Sense of Rivalry

For you and me who want to improve our interpersonal skills, I will share learnings from this book little by little.

I hope this will be of some help to you and me who are struggling with human relationships.
In this book, methods for improving interpersonal skills are
summarized into 30 principles.

This article will cover the 12th principle of the "
12 Principles of Persuading People."

Have you ever thought, I want to try challenging something difficult?
Or, does it apply to you that the more difficult the challenge, the more fired up you get?

The "Principles of Persuading People" in this article are related to that.

Mr. Carnegie says that if you can stimulate the other person's sense of rivalry, it is easier to persuade them.

Let's take a look at what that means.

1. Appealing to the competitive spirit is the secret to persuasion

Mr. Carnegie taught us the secret used to increase the motivation of employees in a factory.

He said that the day shift and night shift teams competed over the number of castings they poured, and by challenging each other, productivity improved.
Moreover, all the person in charge did at that time was ask the day shift workers how many castings they had poured and wrote it in large chalk letters on the factory floor.

From then on, the workers of each team kept rewriting the record to beat the other's.
In other words, the day shift and night shift teams became good rivals.

The secret to persuasion used at this time was appealing to the competitive spirit.

In this factory, the factory manager had previously tried to persuade them by threatening, coaxing, and flattering them, but it had yielded no results at all.
Nevertheless, it was a case where the person in charge succeeded in persuading them by successfully appealing to the workers' hearts, such as their "desire to excel," "sense of rivalry," and "competitive nature."

There are many similar situations in schools.
If you can successfully ignite the children's spirit of challenge,
they may find it interesting and be motivated to learn.Some teachers who are good at teaching incorporate these game-like elements to make their classes fun and engaging.

It is not about comparing with others, but it is common when presenting tasks they want to challenge or problems that are a bit tough.

Something that tickles the children's spirit of challenge. Teachers who understand their students well and can find that "something" are often good at teaching and classroom management.

The final of the 12 principles of persuasion is to ignite the other person's sense of rivalry and skillfully tickle and stimulate their competitive spirit.

2. Summary of the 12 principles of persuasion

With this, we have looked at all 12 principles of persuasion.

For you and me, who want to master the art of persuasion,

✅Avoiding arguments is the gateway to persuasion
✅To persuade others, do not point out mistakes, but show respect!
✅Admit your own mistakes willingly
✅Speak gently to persuade
✅The start of persuasion is to elicit a "Yes"
✅When you want to persuade, let the other person talk!
✅To persuade, let the other person think of the idea themselves!
✅To persuade, put yourself in others' shoes!
✅To persuade, sympathize with the other person
✅Appeal to noble motives to persuade!
✅Dramatization is also necessary for persuasion
✅The secret to persuasion is to stimulate a sense of rivalry

Let's keep these 12 principles in mind.

End

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