Organizing Business Ideas with the NRPS Method | Generative AI Prompt Generation Template | Compatible with ChatGPT, Copilot, and Gemini
Business planning, new service development, and sales proposals—in these situations, identifying what customers truly want is the dividing line between success and failure.
However, many plans stop at the idea of 'it would be convenient if this feature existed,' overlooking the essential problems customers are facing. As a result, services that no one uses are created.
This is where the NRPS method comes in handy.
In this article, I will introduce a template tool that uses the NRPS method to organize innovative business ideas and convert them into prompts for generative AI.
What is the NRPS method?
The NRPS method is an innovation analysis framework proposed by Kozo Takaoka. It considers the following four perspectives.
N: New Reality
Recognize the environmental changes occurring in the market and society.
Population decline
Acceleration of digitalization
Spread of generative AI
Changes in customer behavior
Changes in laws and regulations
Noticing these new realities is the starting point for innovation.
P: Problem (Problems customers have given up on)
This is the key point of the NRPS method.
Due to the new reality, customers come to have new worries. However, in many cases, customers have accepted them as 'unavoidable' or 'impossible to improve anyway.'
Finding problems that customers have not clearly articulated, but are definitely struggling with, is the essence of the NRPS method.
Example
'Manually entering data into Excel every time' → The customer doesn't say it, but it is actually a significant burden
"We keep confirming the same things over the phone" → No one speaks up to improve it
"It's become dependent on specific individuals" → It remains left as is, making succession difficult
S: Solution
Think of a mechanism or service that solves those "problems people have given up on."
What is important here is to start with a method that can be tested on a small scale. Instead of assuming large-scale investment, an approach of verifying effectiveness within a limited scope before expanding is effective.
The Value of Thinking with the NRPS Method
1. You can see the customer's essential issues
Because you focus on problems that customers haven't even voiced, you create a unique value proposition that doesn't overlap with competitor services.
2. It becomes a persuasive plan
The flow of "New Reality → Problems customers have given up on → Solution" is more likely to resonate when explaining to stakeholders.
3. Implementation priority is determined
Decisions on what to start with and what scope to test in become clear.
4. Business continuity is ensured
Because it is based on long-term environmental changes, it becomes a sustainable idea rather than a temporary trend.
Conventional Challenge: The difficulty of organizing the NRPS method manually
The NRPS method is a powerful framework, but it tends to be a difficult task in practice.
Need to organize information from multiple perspectives
Need to think by separating facts, premises, guesses, and hypotheses
Need to structure it to include the customer's psychological state
Need to repeat revisions and brushing up multiple times
Doing this alone or with a small team takes time.
That is where generative AI comes in handy.
If you instruct generative AI to 'think according to the NRPS method' and provide it with organized information, it will help you organize everything step-by-step, from the outline to a detailed project proposal.
NRPS Method Prompt Generation Template
That is why I created this NRPS Method Prompt Generation Template.
What you can do
This tool can be used in the following situations:
Organizing business ideas — Organizing thoughts in the early stages of considering a new business
Product planning — Reconfirming customer issues during service development
Sales proposals — Solidifying the rationale for client proposals
Internal improvement proposals — Summarizing business improvement plans into a persuasive format
Management decisions — Creating an outline for presentation materials for management
Features of the tool
1. Single-screen layout
Input form on the left, completed prompt on the right. Whether on desktop or mobile, you can input information while comparing it.
2. Visualization with color coding
Color-coded by N (New Reality), P (Problem), S (Solution), and output conditions, it is immediately clear which stage you are currently inputting.
3. Copy & Paste specification
The completed prompt is selectable text that can be pasted directly into generative AI such as ChatGPT.
4. Batch sample input
The "Bulk Input Sample" button automatically fills all forms with example information. Even first-time users can immediately grasp the format.
5. Responsive Design
It functions with buttons on desktops and collapses into an accordion format on tablets and smaller devices, ensuring a comfortable experience on any device.
6. Structure Easy for Generative AI to Understand
Instructions such as "separate facts from hypotheses" and "do not make unfounded assertions" are built into the prompt, resulting in higher-quality output.
How to Use
Step 1: Enter Customer Information
Briefly enter the "Target Customer" and "Current Situation".
Step 2: Enter N (New Reality)
Enter the environmental changes occurring in the market, their background, and their long-term nature.
Step 3: Enter P (Problem)
Enter the issues that customers are struggling with but do not openly state, from multiple perspectives.
Step 4: Enter S (Solution)
Enter the direction of the solution, elements to include, emotional changes, and ways to test it on a small scale.
Step 5: Specify Output Conditions
Specify the format and tone you want the generative AI to use for the output.
Step 6: Copy the Prompt
The completed prompt is displayed on the right. Select the text and paste it into ChatGPT or similar tools.
Step 7: Plan with Generative AI
The generative AI will organize the target customer, the essence of the problem, and the details of the solution according to the NRPS method.
Example: Business Improvement Proposal for Small Businesses
I will show you an actual image.
Input Example
Target Customer — Administrative staff at small businesses
Current Situation — Chronic labor shortages
New Reality — Unable to assign dedicated staff due to labor shortages. Increased time spent searching for information across a mix of paper, Excel, and email
Background — Population decline, changes in work styles
Problem (What the customer has given up on) — Manually entering Excel data every time. Making the same inquiries repeatedly over the phone. Difficulty in handing over tasks
Direction of Solution — Supporting information retrieval and drafting responses using generative AI
Output Results
Generative AI will organize the project proposal in the following way.
The target customer is clarified
The essential problem the customer is facing is articulated
The background of why the problem is being left unaddressed is organized
Multiple experimental plans that can be tested on a small scale are proposed
Points to note during implementation are clearly stated
A final proposal for explanation to management or other departments is completed
Frequently Asked Questions
Q: Do I need to fill in all the items?
A: No. It is fine to send it to the generative AI with unknown items left as "not entered." The generative AI will determine that "more detailed information is needed here" and will return counter-questions. Sometimes it is actually more efficient to dig deeper in stages.
Q: What if I am not satisfied with the generative AI's output?
A: After reviewing the AI's response, we recommend revising the form content and sending the prompt again. You can also incorporate additional instructions, such as 'I want you to place more emphasis on the XX perspective,' directly into the prompt.
Q: Can I use this template to proceed to actual business decisions?
A: This template is intended for 'creating a framework to organize thoughts.' Actual commercialization requires separate considerations such as market research, competitive analysis, and financial planning. However, by increasing the conceptual strength, subsequent considerations will be more effective.
Q: Can I use this for sales proposals or internal reports?
A: Yes. You can use the generative AI's output directly as the framework for slide decks or proposals. By specifying the format as 'proposal style' or 'sales material structure,' it will output in that format.
Situations where this tool is suitable
✓ Early stages of new business consideration
✓ Reconfirming customer issues during product development
✓ Solidifying the basis for sales proposals
✓ Structuring internal improvement plans
✓ Creating explanatory materials for management
✓ Creating pitch decks for startups
✓ Preparing consulting proposals
Limitations of this tool
× It does not replace practical research data
× Competitive analysis and market size estimation are required separately
× It does not replace final business judgment
× You should not accept the generative AI's output blindly
The NRPS method is a 'framework for organizing thoughts and forming hypotheses,' and subsequent verification is the responsibility of the human.
Conclusion
Innovation is not born from new technology or large budgets, but begins with discovering 'problems that customers have given up on' and facing them sincerely.
The NRPS method is a compass for structuring that process and ensuring the entire team has a shared understanding.
By leveraging the power of generative AI, it has become possible to advance this process quickly and with high quality.
Why not use this tool to make your business ideas, improvement plans, and sales proposals more persuasive?
Please give it a try.