🚗 I am always a little nervous in parking lots.

Turn off the engine.
Pull the handbrake.
Before opening the door, I take a quick look at the car next to me.

—It's close.

A senior driver mark.
A child seat.
A windy day.

"I wonder if it's okay."

There is actually something I fear more than accidents while driving.
That is, damage I cannot control myself.

A door ding.

That sound of a light tap.
A small dent.
Silent evidence left behind without knowing who did it.

I want to protect my car.

👕 Let's dress up our beloved cars.

There is a culture of dressing up beloved dogs.
Beloved cats also have sweaters and raincoats.

Because they are family.
Because we want to protect them from the cold and dirt.
And because it is fun to choose clothes that look good on them.

If so.

The car that takes me back and forth every day,
that runs through rain and wind,
and that has traveled far with me,
why doesn't it have "clothes"?

🧱 The concept of "clothes" for cars

The concept is simple.

Layer
a 2cm-thick shock-absorbing foam over the current body.
(For example, "neoprene material with the elasticity and resilience of a wetsuit," or perhaps "cutting-edge shock-absorbing gel")

On top of that,

• water-repellent fabric

• stylish textures

• designs that can be changed with the seasons

Just like a coat.

It absorbs minor impacts.
Scratches don't show.
If it gets damaged, you can just change your clothes.

The body is the "skeleton".
The exterior is the "clothing".

Thinking of it that way, it suddenly feels natural.

💥 A small resistance against a door-ding society

Modern cars are hard.
And their beautiful paint is delicate.

That's why we are afraid in parking lots.

But what if it were softly wrapped?

• A little peace of mind even on windy days

• Absorbs the impact even if a child opens the door forcefully

• Won't dent even if an elderly person bumps into it slightly

"Well, it's just clothing, after all."

If we could think that way, how much lighter our hearts would feel.

🎨 And this isn't just about protection

Today, navy.
Next time, khaki.
A bit thicker for winter.
A lightweight model for summer.

Changing your car's outfit.

It is defense,
and at the same time, it is fashion.

Softer than a wrap,
and more functional than a cover.

"Protecting" and "enjoying" can coexist.

❤️ Why are we so afraid of scratches?

Maybe it's because,

if it gets scratched,
the feeling of 'I couldn't protect it' remains.

It's not a matter of the object,
it's a matter of the heart.

The idea of dressing up your beloved car

which is an extension of those feelings.

🚗 Is it really okay for cars to be naked?

Because they are industrial products?
Because they are finished goods?

But culture changes.

Pets didn't wear clothes in the past either.
Few people use their smartphones naked, either.

Next, it might be cars.

A future where you don't have to be nervous in the parking lot.
A future where you don't fear door dings.

A future where your beloved car wears today's outfit.

At that time, I will surely
be able to take a deep breath in the parking lot.

If it were you,
what kind of 'clothes' would you put on it?

▼ You can check other articles on this theme in this magazine

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