📱 What to bring to the office after your smartphone. A discussion on the future of BYOD
In the IT world, there is a term called BYOD (Bring Your Own Device).
Instead of the company providing smartphones or PCs, it is a system where you
bring your own device to work.
Until recently, company-provided equipment was the norm.
But things have changed lately.
💰 Why has BYOD spread?
The reason BYOD is supported is surprisingly rational.
The benefits for the company are significant.
Reduce device purchase costs
Reduce update and distribution costs
Narrow down the scope of management
On the other hand, there are also benefits for individuals.
No need to carry two smartphones
Can use a device you are familiar with
Less to carry
Reduced learning curve for operations
The company wins. The individual wins.
So, are there no problems?
Of course there are.
🔐 Is security okay?
This is the biggest point of contention for BYOD.
Is it safe to put company data on a personal device?
Actually, the mechanisms for this have evolved significantly.
For example, MAM (Mobile Application Management).
It is a concept that separates company space from personal space on an app-by-app basis rather than the entire device.
It doesn't look at personal photos.
It only protects company data.
You can delete only company apps or restrict copying.
Furthermore,
billing only business calls to the company
the company providing a fixed subsidy for a portion of communication costs
controlling only during business hours
are also types of designs.
In other words, BYOD is,
not about mixing personal and work, but a philosophy of designing boundaries.
At this point, I had a thought.
💭 Does the D really just stand for Device?
Bring Your Own Device.
Device.
D.
Dream.
...
Bring Your Own Dream.
Bring your dreams.
Wait.
Suddenly, the landscape of work has changed.
🚀 Are you only bringing devices to the office?
At work, you
bring your skills.
bring your experience.
But what about your dreams?
Aren't you perhaps leaving them outside the company?
⏳ 80% for the company, 20% for dreams
This reminds me of the '20% rule' that became famous at Google.
The idea of using a portion of working hours for challenges outside of regular duties.
(While the actual implementation and operation of the system have changed with the times and organizations, it is widely known as a philosophy.)
Let's change this just a little bit.
80% of the company's mission.
Give this your all.
But the remaining 20%.
Usually, it's individual independent research.
No.
Gather everyone's 20% into one person.
🤝 This month is A's turn
This month, it's Person A.
Person A brings their Dream.
'I want to make something like this.'
'I want to take on a challenge like this.'
'I want to try solving a social issue like this.'
We gather everyone's 20% to make Person A's dream come true.
Sales brings sales power.
Engineers bring technology.
Planning brings vision.
Design brings expression.
There is one basic rule.
Rights when results are achieved need to be adjusted, but basically, Person A is the owner.
However, the learning and insights gained there are returned to the company.
The company receives 'seeds for future new businesses' and 'hints for internal innovation'.
In other words,
Dreams start with the individual.
Insights are shared property.
🌱 After BYOD comes Bring Your Own Dream
BYOD is originally a term for device management.
But if you shift your perspective a little,
The company changes from a place that provides equipment to...
A place where you can experiment with someone's dream
might be what it becomes.
After the era of bringing smartphones,
comes the era of bringing dreams.
And this month, it's A's turn.