[To note Official] An analysis of why my article was chosen as a 'Today's Featured Article,' and a 100,000 yen discount on video production and website creation [Thank you]

An article by one of our members was chosen by the official note team as a 'Today's Featured Article'! (A huge thank you to the 'people behind the scenes' at note! The companies I introduced in the article were also very happy.)

I am 'Washio', the representative and engineer of fūun, a web production company in Tokyo.

Actually, fūun's articles are frequently chosen by the official note account.

Today, along with an analysis of our most popular articles, I would like to announce a 'Thank You note' project: a campaign offering a 100,000 yen discount on video and website production quotes.

Thanks to the hard work of our members, even though we only started in April 2024 and are relatively new to note, I think we are getting some good visibility.

Let's analyze our popular articles

I will introduce two particularly popular articles that were picked up by the official note team.

[First] An article with a 'mysterious persuasiveness' due to a unique outlook on life

This article was featured in the #Editing #Writer Article Roundup.

The member who wrote it, as a life's work, collects one pink item while traveling to put in their coffin when they die...and the article introduces the actual pink items they've collected on their travels.

...What does that even mean?

When I was given the outline for the article, saying 'I want to write something like this,' the rest of the members, including myself, had exactly this look on our faces.

Well, let's just let them write what they want... I gave the go-ahead, and it ended up being an article read by many people. I think the biggest factor in its popularity was how well the writer could convey a world that 'only they understand' to the reader with high resolution.

note is a unique medium where both professional writers and amateurs mingle. And even among the amateurs, many have experience in creative work or running other blogs, so the overall quality of content is high!

In such a 'world where everyone is a skilled writer,' what is it that everyone wants to read? It's probably not polished prose, but raw, passionate writing.

• Conveying an individual's unique philosophy and interests to the reader with high resolution

• Focusing on writing that conveys passion rather than just skillful prose

[Second Article] An article that 'makes people want to share' by sharing professional knowledge

This article has been featured in Today's Featured Articles. The member who wrote the article

usually works as a web director at fūun, helping various companies with web marketing, branding, and website creation through web attraction and PR...

In her private time, she often introduces examples where she thinks, 'The way they use that website or social media is such a waste!', along with a senryu poem.

This article is a popular one that has been shared not only within note, but also in email newsletters from marketing companies and on the social media accounts of PR representatives, accompanied by comments like 'This is educational!', 'You should know this', and 'I totally get it!'.

There are many articles about marketing knowledge on note, but I think the reason this one was found so entertaining is because of the senryu poems added to it.

What is introduced in this article are basic, common improvement points that any web director would know. However, for people outside the web field, even if someone tells them 'you should fix this' using technical jargon, it doesn't motivate them at all, does it?

In that respect, this article uses senryu and illustrations, and is filled with a heartfelt desire to have corporate web managers enjoy working on web measures easily!.

That's probably why it was shared so much.

I suspect that the number of shares and such are related to the algorithm for getting into popular articles on note, so from that perspective, this article seemed to possess elements that make it 'easy to become popular'.

• Conveying professional knowledge to the target audience that needs it using appropriate methods

• Structuring content with an awareness of not just 'likes', but also social media shares

If you want many people to read your note and become fans!, please try to be conscious of this. (If anything changes, please let me know!)

In fact, by being selected for Today's Featured Articles and being added to the note Official Magazine, we didn't just see a temporary increase in 'likes', but we were followed by far more people than before.

There are many people who check our work continuously and many who go back to read past articles, which makes me very happy.

To the note official team, the readers, and the companies that allow us to introduce them in our articles, thank you so much! It is very encouraging.

...So, with that said.

[Big Thank You] I will offer a 100,000 yen discount on video production and website creation

Well, I've actually been doing this for a while, but I am currently running a campaign where I will take 100,000 yen off the estimate for those who request both video production and site creation as a set. (The deadline is undecided, but I plan to run it until around March 2025.)

I can do more than just site creation; I can also do video production.

I haven't really advertised it much because I thought it might be confusing if there were too many plans, but actually, fūun can handle not only web-related tasks like web marketing, branding, site creation, and SNS strategies, but also video production.

If you have a video, it's convenient because you can use it for both SNS and your site!

This is the reason why I have bundled video production and site creation this time.

Once you make a video, you can use it as the MV for your corporate site, and you can also create content for SNS based on the video, or use screenshots from the video for media articles and advertisements, so I highly recommend it to busy web managers and SNS public relations staff!

'Drone photography' is actually a great match for manufacturing companies

When we talk about video, there are many types, such as short videos for SNS or cinematic footage with a movie-like atmosphere, but as a 'web production company that supports manufacturing companies', what I want to promote is video creation using 'bird's-eye view' and 'subjective point of view' through 'drone photography'.

Drones are good at 'bird's-eye view' shots of buildings and areas from the sky, and 'subjective point of view' shots that make it feel like you are running through a space in the first person.

Because they enable movements that cannot be expressed in photos or ground-level footage, like this factory introduction video, instead of just showing the inside of the company, by conveying the drama of the company with a story, it can be finished as an effective approach for building a worldview.

Drones are good at creating drama, so it is suitable for strengthening branding in spaces that create an extraordinary feeling, like hotels and

business introductions for manufacturing industries where it is difficult to convey outlines and strengths, or recruitment appeals.

Requesting as a set has benefits for both the client and the production company

Isn't it 'cheap and nasty' if you take 100,000 yen off the estimate? Is it really a good deal?...I think some people might have that question, so let me add a supplement.

First of all, the system of supporting everything from web measures, the site that is the axis of the measures, and the materials used for it in an integrated, end-to-end manner actually has major benefits for both the requesting side and the requested side.

For example, if you have Company A for web marketing measures, Company B for website creation, Company C for SNS planning and operation, and Company D for video production, there are quite a few cases where the companies cannot coordinate with each other, resulting in something that deviates from the intent of the initial marketing measures.

As a production company, we often find that there is a coordination cost involved in asking clients about the intentions behind the measures and creative work done by other companies, and then readjusting them after hearing those intentions.

If one company handles the measures, the creative work, and the creation of materials used for them in an integrated, end-to-end manner, the quality will be higher and the costs can be kept lower.

The breakdown of the 100,000 yen discount is the portion that is usually factored into the estimate being completely eliminated, and the portion that serves as a thank you from us as a production company for 'thank you for leaving everything to us!'.

When looking at the total,I have made sure that this is definitely a better deal than requesting them separately, and the discount does not mean that we will cut corners.

In other words, this is a discount campaign recommended for those who want to leave everything to us—deciding what kind of video to shoot along with web strategies and site design, how to use the video for PR, etc.—and for those who want to consult with us, keep costs down as much as possible, but not lower the quality! of a discount campaign.

For price lists and campaign inquiries, please contact us from below.

If you apply by September, production within the year is still in time!

If you apply at this timing, both video and site production can be released within the year.

In addition to building corporate sites and brand sites... I think now is the perfect time to act for preparing recruitment sites for next spring. I think.

I'm sure everyone has a 'passion they want to convey'.

For those who have read this far,don't you have something you love that you want to convey through note and through the web?

I also,originally chose the path of manufacturing called web production because my 'passion' grew.

When I listen to various manufacturing companies,I feel that there are many people in charge who have the same 'passion', or who have a 'passion' that they cannot yet convey well.

And, fūun's strength is,as a company that supports manufacturing, we exist for such people.

We have directors and designers who have the editorial ability to grasp the commitment and thoughts packed into your products and services and cut them out as plans and creatives.

We also have plans and services specialized in the ability to support the start of new businesses and projects at a low price and over a wide range.

If you read this article and thought, 'I'd like to see the materials,' 'I'd like to hear a little more about it,' or 'Maybe they can grasp our thoughts?', please reach out to us from below.

We are also continuing to look for collaborative partners who are strong in sales.

I wrote an article piggybacking on the time when note official picked up my article before, and I will post that here as well.

…We are all introverted and bad at sales, so is there anyone who can help with fūun's sales, or introduce projects to fūun as a collaborative partner…?

We have the ability to plan content and the ability to give it shape, enough to be picked up by note official many times. But we are all bad at talking.

Finally, here is what fūun representative 'Washio' is like.

Although I said let's talk, before that, if you are curious about what kind of person fūun representative 'Washio' is, please take a look at this as well. Washio is a

creator manager who, while creating a place where creators can play an active role in the right place, wants to support manufacturing companies nationwide through the web, and is a cat-loving engineer living in Tokyo.

'Washio's' turn article

'Washio' tweets

That is all.
We would love for you to find us interesting and talk to us. Even though we are all a bit shy.

Thank you for reading this far!