FUJITSU PR Note is finally entering its second year!

Hello. This is the Note editorial department.
Thank you for always reading "FUJITSU PR Note".
Launched one year ago on "Iine Fujitsu Day" (November 22), "FUJITSU PR Note" is finally entering its second year. Existing information dissemination methods like press releases and press conferences were insufficient in both quality and quantity... We wanted each PR representative to convey Fujitsu's infinitely expanding transformation in a timely manner using new communication methods suited to the current era!
"FUJITSU PR Note" was a challenge to realize that ideal and increase PR-led activities.

Delivering two articles every week, 100 articles per year!

At the beginning, we spent our days calling for submissions to "FUJITSU PR Note" and engaging in trial and error while making proposals. Now, we receive many requests like "Can you introduce this on 'FUJITSU PR Note'?" and more people are bringing us project ideas, asking "Wouldn't this be an interesting article?" While PR representatives take turns planning and writing articles with a focus on the PR perspective, young employees leading Fujitsu's transformation have started participating as "Fujitsu PR noters," and that circle is expanding.

Initiatives like internal transformation, in particular, were difficult to communicate through press releases, but they are a great fit for "FUJITSU PR Note," allowing us to convey their significance along with the passion of the people in charge. These articles also rank high in terms of the number of hearts and page views.

Top 10 Popular Articles

Here, we present the Top 10 ranking (by page views).

Thanks to "FUJITSU PR Note," we are receiving more inquiries and interview requests from the media, leading to happy opportunities for coverage. We truly feel that "FUJITSU PR Note" is steadily expanding as a new touchpoint with media professionals.

Cases that led to interviews and coverage

Furthermore, while the general read-through rate for social media is said to be at most 30% (according to Fujitsu research), "FUJITSU PR Note" boasts an average read-through rate of over 40%. In particular, case study articles, despite often being long and substantial, achieve a high read-through rate that exceeds the average.

Read-through Rate Ranking

Although we fell just short of the high target we initially set for the number of articles, we were able to deliver a total of 96 articles over the past year. People often ask about the thumbnails that are essential to these articles: "Who makes them?" "Are they outsourced?" Just like the articles, the thumbnails are handmade by PR representatives with passion. They are one-of-a-kind original works, and it is no exaggeration to say that the thumbnails are the greatest feature of "FUJITSU PR Note." We would like to look back at the articles from this past year all at once in a video.

[Video] All 96 thumbnails revealed at once!

Comments from media professionals

We have received grateful comments from media professionals such as "I watch it every week," "It's educational," and "I understand Fujitsu's initiatives." Furthermore, "FUJITSU PR Note," where information spreads rapidly through recommendations and shares, is also expanding as a touchpoint for creating connections with customers, partners, students, researchers, and others.

Conclusion

Through "FUJITSU PR Note," we will continue to take turns delivering exciting information from a PR perspective, including timely news, interesting stories hidden within the company, behind-the-scenes anecdotes that haven't been shared, and new ways of looking at where Fujitsu is involved. We look forward to your continued support. We would also appreciate it if you could send us your opinions, impressions, and requests.

Fujitsu PR Team

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