So expensive! ...But it feels so good I can't stop!? The secret behind the revolutionary pajama brand 'BAKUNE'

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🛌 '20,000 yen for pajamas!? No way, does this actually work?'

Aren't pajamas supposed to be 1,980 yen on sale at Uniqlo?
Then suddenly, 'BAKUNE' appeared, costing over 20,000 yen for a top and bottom set.

Yet, they've sold a total of 2 million units and listed on the Tokyo Stock Exchange Growth Market this February.
Huh? Who is buying this? I wondered, and then...My mom and dad were buying them too.

A 65-year-old couple smilingly bought 6 sets, saying, 'We want the short-sleeved ones too!'
At the flagship store, within an hour of opening,almost everyone makes a purchase. This phenomenon is like a 'pre-bedtime panic bargain'.

🔍 'Let me tell you why it sells even at a high price!'

TENTIAL isn't just an apparel company.
They use 'N1 analysis,' where the entire company digs deep into each individual customer's concerns.
'Is the neck too tight?' -> Product-by-product inspection
'Is the wait time too long?' -> Considering numbered tickets and RFID
The way they hold serious meetingsregardless of department is like the coordinated play of the Japan national soccer team.

Furthermore, the CEO, former athlete Mr. Nakanishi, believes 'Humans need health above all else!' and has successfully gained trust bypushing hard for scientific evidencethrough joint development with professional athletes and research with universities.

What's more,
the 'loyal users' who bought BAKUNE are also buying them as gifts.
Responding to that feedback, they've launched premium series and a mileage membership system. They've truly mastered the 'Way of the Pajama'.

🎤 Summary

'Pajamas = just for sleeping' is old news. From now on, they are 'wearable recovery items'!
What TENTIAL is doing isn't just clothing.It's a 'health revolution' itself.