Concept Design | Don't Beat Your Rivals, Find the Unmet Needs

This is Narushima.@freeowner171

Today, I'd like to talk about
perspectives on concept creation.

This is quite important, so...

The reason is that
whether a product sells or not
is determined by its concept.

Moreover, when it comes to this concept creation,
many people get the initial mindset wrong.

Don't leave words abstract

First and foremost, it is important
not to leave words in an abstract state.

This is truly important.

For example,

These kinds of words
might look nice at first glance, but

in the end, you don't know what you should actually do.

That is true for the customers,
and even for the person sending the message,
it becomes impossible to translate into action.

Therefore, when thinking about a concept,
do not summarize it with vague words.

Make it more concrete.

• To whom, what, and in what form will you deliver it?

• What will they be able to do?

• What makes it different from others?

You need to articulate it to this extent.

Not for the sake of "beating rivals"

We are often told,
"Let's create a concept
that can beat our rivals."

Of course, that is not wrong.

However, I see it a bit differently.

That is,
rivals are also partners who expand the market
as well.

The fact that there are rivals means
there is already
demand in that market.

It also means that education has progressed,
and customers are already
interested.

Therefore, you do not need to view the existence of rivals
solely as enemies.

What you should really aim for is,

not to be compared and win, but
to be chosen before being compared.

To put it another way,

not to fight and win, but
to win without fighting.

This is the essence of a concept.

What you should look at is "the place that rivals are not fulfilling"

So, how do you
create such a concept?

The answer is...

Find the places that
your rivals are not fulfilling.

This is it.

If you compete head-on in areas where rivals are already strong,
you are likely to
get buried.

Instead,

• Things your rivals aren't touching

• Things your rivals are weak at

• Things customers want, but
  are not yet fully satisfied

Find these.

And then,
clearly state,
"I can do that for you."

Create through research, not inspiration

This is another area where there is a lot of misunderstanding,

a concept is not something
you create through a flash of inspiration.

Of course, when you finally
summarize it into words,
you do need creative ability.

But as a prerequisite for that, you need
thorough competitor research.

If you try to think, "I wonder if there's a good concept"
without doing this,
honestly, it will be quite weak.

• Read related books

• Search on Google

• Search on YouTube

• Search on social media

• Look at ads and landing pages

• See what angles they are using to sell

By doing this,
thoroughly gather market information.

Within that,

What are this person's strengths?
Conversely, where are they weak?
What are they saying, and what are they not saying?

We will look at that.

If you spend time on this,
your sales will truly change.

It can change not just by one digit, but by two.

It is that important.

The Essence of Concept Creation

To summarize what we have covered so far,
these three things are important in concept creation.

1. Do not make your language abstract

2. Do not try to fight your rivals head-on

3. Research thoroughly before you start brainstorming

This is the order.

A good concept is not

something that just dresses up
what you want to say.

Look at the market,
look at your rivals,
and look at the true feelings of your customers,

and based on that,
it is the articulation of
'This is where I can be of service.'.

If you research properly,
compare properly,
and put it into words properly,
the precision will increase.

That is why,
first, you must look closely at your rivals.

Do not fight to win,
but find a place where you can be chosen without fighting.

Please start here.

[Gift Corner]

No face reveal or viral content needed!

How to generate sales by attracting customers daily from multiple social media platforms even with few followers
is now available in a free webinar
[For a limited time] as a gift!

↓↓↓↓↓ Please click here (^^)