[Monthly Report] June 2023 Bokuwata
Hello! Boku to Watashi to Co., Ltd. (Bokuwata) here.
We are bringing you the June edition of Bokuwata!
This Month's Topics
The book "Emo Consumption: New Rules for Hits Across Generations" has been released!
On June 2, 2023, the book "Emo Consumption: New Rules for Hits Across Generations" was released!
With the book's release, we are accepting requests for interviews, event appearances, and lectures, so please feel free to contact us.
We were in charge of the design for the Kao Essential limited edition packaging!
In a joint project with Kao Corporation, we were in charge of the design for the "Essential The Beauty Hair Texture Beauty Barrier Shampoo & Conditioner Protecting Natural Hair Hanging Pack Pair Set" limited edition packaging.
Based on a refreshing blue, the simple yet vivid and clean design adds color to the bath time you spend with yourself.
It is currently on sale at Cainz stores nationwide, Hands Shinjuku, Hands Shibuya Scramble Square, and other locations. We would be happy if you could pick it up!
The "F18" project, which develops new fragrance items with 18-year-olds, has started!
In a joint project with Fits Corporation, the "F18" project has started, where we plan and develop new fragrance items with 18-year-old Gen Z members.
As a supporter, Bokuwata plans to assist with product planning and promotion.
Media Coverage News
Nikkei Cross Trend Series: Kento Imataki's "Gen Z Marketing" Dialogue Published
In this month's Kento Imataki's "Gen Z Marketing," we had a dialogue with Kodai Teraguchi from One Career about "Tips for Gen Z Recruitment."
We also had a dialogue with Hitoshi Saito from the Ajinomoto Gen Z Business Creation Group and Eishuke Inagaki, General Manager of the Marketing Development Department, about product creation that captures Gen Z insights.
Nikkei Cross Trend: "The Advancing 'Age-less' Trend: The Limits of Generational Marketing" Interview Published
Under the theme of "The Advancing 'Age-less' Trend: The Limits of Generational Marketing," we talked about how to explore insights and create enthusiasm in the age-less era.
Okane Chips Corporate Information Listing
Our corporate information has been featured on "Okane Chips," a site that shares useful information about money, work, and working styles for freelancers and those with side jobs!
Job openings are also listed, so if you are interested in working at Bokuwata, please check it out!
Toyo Keizai Online "Emo-Shohi" Article Feature
An excerpt from the book "Emo-Shohi: New Rules for Hits That Transcend Generations" by our CEO, Imataki, has been published. If you are interested in the book, please check it out.
June Events
June 25th (Sun) BBQ @ Odaiba
To increase communication among members, we held a BBQ proposed by a member! It was also the first meeting with members who recently joined. We had a wonderful time.
This Month's Bokuwata Award
At Bokuwata, we have an "MVP System" to recognize members who have performed well each month. This month's Bokuwata Award goes to this member!
*The winning member will receive a special dinner gift from our CEO, Imataki. Congratulations!
Announcements
[Recruitment] We are looking for new members to work with us!
Due to strong business performance, we are currently looking to hire directors, producers, and back-office staff who can work at least 15 hours a month. (Remote work, side jobs, and freelance contracts are welcome.)
*3-4 days a week is also very welcome.
Positions sought:
・Promotion Director (1-2 people)
・Project Manager (1-2 people)
Ideal candidate profile:
・Someone who resonates with our MVV
・Someone who is cooperative and can work in a team
・Someone who has the skills and mindset to be self-reliant
*Non-Gen Z candidates are also very welcome!
↓Please see this note for more details↓
Also, Bokuwata has introduced a referral hiring system. If you are interested in Bokuwata, please reach out to our members!
That was the June monthly report for Bokuwata Inc.
We look forward to your continued support next month!
About Bokuwata Inc.
Boku to Watashi to Inc. is a planning and marketing company representing Generation Z.Specializing in planning and digital marketing for the SNS-native generation (Gen Z), and based on emotional marketing, we have collaborated with various companies and government agencies to launch numerous projects, such as "Way Way Land!" which combines alcohol and board games, "KANGOL NAIL," a nail salon that men can also feel comfortable visiting, and "CQ," an SDGs media platform that supports Gen Z's decarbonization efforts.
Leveraging the fact that 70% of our members are Gen Z,we provide one-stop services ranging from PR design that incorporates the real perspectives of today's youth to brand production and SNS management.
We are also practicing new ways of working, incorporating remote work systems, sauna recruitment, and workations in regional areas. Every member aims to "let their true selves bloom," and many companies are being born from within our organization. The representative's book, "Emotional Consumption: New Rules for Hits That Transcend Generations," is now on sale.
■ Company Overview
Representative Director: Kento Imataki
Address: 3F Navi Shibuya V, 5-5 Maruyamacho, Shibuya-ku, Tokyo
Business Description: Planning and marketing business related to Gen Z, brand business
Website: https://boku-to-watashi-and.com
■ Contact Information
[Track Record Materials for Media]
https://note.com/flower_boy/n/n2c49a8764c76
[Kento Imataki's Profile Materials]
https://boku-to-watashi-and.com/kent
Please contact us from below.
lily@boku-to-watashi-and.com
Boku to Watashi to Inc. Contact: Umezake