[Report] A Remarkable Achievement: 19 Consecutive Years of Monde Selection Awards!
June 2025. The flagship products of Aishitoto Co., Ltd. have achieved brilliant results at the world-renowned quality evaluation institute, "Monde Selection 2025."
The product that garnered the most attention was the collagen jelly, "Uruoi Sengen."
• Awarded for 19 consecutive years
• Achieved the Diamond Trophy for the 6th time
It is a remarkable feat to receive the "Diamond Trophy," awarded for achieving a Gold Award or higher for three consecutive years, for the sixth time. Nineteen consecutive years is a long time—long enough for a newborn baby to grow into an adult. This result is proof that we have continued to evolve without ever compromising our quality during that time.
In addition, "Onaka Kaicho Sengen" received a Gold Award for 10 consecutive years, "Collagen Needle Patch" received a Gold Award for 2 consecutive years, and "Gokayama Tofu Yubayose Tofu" received its 10th award, proving that Aishitoto's commitment to "creating the real thing" is recognized worldwide.
❤️ The "Passion" shared by Hacchan (Hatsue Iwamoto)
Upon receiving the award in June 2025, our representative, "Hacchan," shared her passionate thoughts:
"More than the number 19 consecutive years, I am happiest that I have been able to protect our customers' smiles all this time.
We challenge the strict evaluation of Monde Selection every year because we want our customers to feel secure, knowing that 'Aishitoto's products are definitely the right choice.' What we are making is not just food or cosmetics; it is our customers' 'happy daily lives.'
The brilliance of this Diamond Trophy is the very love of our customers who have believed in us and walked with us for 19 years. We will continue to do our absolute best to meet our customers' expectations!"
🌟 Feeling the "Trust" anew here in 2026
Even now in 2026, Aishitoto's products continue to be loved by many customers. More than the title of "Monde Selection Gold Award," it is the joy felt the moment a product is opened and the confidence gained from using it every day. This reaffirms that this is the value Aishitoto delivers.
The achievement in 2025 is not a goal, but a milestone toward an even greater future. For your "moisture" and "smiles," Aishitoto's passion continues to burn brightly today!
About Monde Selection
Monde Selection is an international quality evaluation institute established in Brussels, Belgium, in 1961. Independent experts evaluate consumer goods such as food, beverages, and cosmetics submitted from all over the world based on strict criteria and award prizes according to quality. Due to the strictness of its evaluation criteria, receiving an award is considered proof of international trust in a product's quality.
About Aishitoto Co., Ltd.
Aishitoto Co., Ltd. engages in the manufacturing and sales of cosmetics, health foods, and food products under the corporate philosophy of "delivering love and excitement to customers and supporting a healthy and rich life." We focus particularly on product development with collagen as the main ingredient, delivering high-quality products to our customers.