The Rolling Stones and Their Branding!

Starting with this second installment of our entertainment series, I would like to write a series of articles about the Rolling Stones, the kings of rock and synonymous with the genre.

The musical roots of the Rolling Stones are in the blues—that is, Black music—and as you can see when comparing them to their contemporaries, the Beatles, many of the Rolling Stones' songs in the 60s were bluesy and raw.
While there were beautiful songs in the 60s because Brian Jones was in the band, many of the Rolling Stones' songs in the 70s, after Brian Jones, were laid-back and loose.
The coolness of the Rolling Stones lies in their ability to play laid-back, loose music based on Black music, which really makes their rebellious nature stand out.
The Rolling Stones became an immortal presence as one of the absolute bands that built 'rock,' a music that expresses rebellion against society.

The Rolling Stones made their major debut in 1963 and are still active today.
Therefore, while I am writing articles about the Rolling Stones, because their history is so long, I would like to narrow the focus to the 70s, their peak period where their rebellious nature was most prominent.

The Rolling Stones in the 70s were incredible.
They did everything.
They already had Black music as their base, but they tried swamp rock out of a longing for America, and at the same time, influenced by glam rock from their home country of the UK, they also played funk, soul, rhythm and blues, disco music, and punk.

They did everything, but no matter what they played, it was based on bluesy, laid-back rock, so it always ended up sounding like the Rolling Stones. In that sense, a single musical genre called 'The Rolling Stones' had been established, and the Rolling Stones' sound became the standard and the mainstream for the popular music known as 'rock' at any given time.

For example, it was like, 'If the Rolling Stones play disco-style rock, then the current standard for popular music is disco!'

However, the Rolling Stones were clever in making another move there.

The Rolling Stones would sublimate the music that was becoming popular at the time into their own music, and while successfully getting those songs onto the hit charts, they would also create songs with their original, signature sound and get those onto the hit charts as well.

This is the strategy that allowed the Rolling Stones to remain the kings of rock and to be the Rolling Stones, without ever compromising the band's brand!

I believe that the unwavering core of this is the 'charm of the laid-back, loose rock that is uniquely the Rolling Stones.'

The Rolling Stones launched their own label in 1970; they are certainly good at branding.