7 Structuring Frameworks to Make Meetings Efficient (4): "Pyramid Structure" - How to Build Persuasive Logic

This is a powerful thinking framework for logically organizing information and conveying it clearly to others. It is a fundamental tool of logical thinking and was systematized by consulting firms. It is a framework used in all business communication scenarios, such as structuring presentations, creating reports, and speaking in meetings.

As the name suggests, it is characterized by the information you want to convey being in a hierarchical structure like a pyramid.

1. Basic Structure: Placing the Conclusion at the Apex
The pyramid structure consists mainly of three layers.

① Apex: Main Message (Conclusion/Claim) Narrow down the one conclusion you most want to convey, answering the question, "What are you trying to say in the end?" This is positioned at the apex of the pyramid.

② Middle Layer: Key Message (Main Grounds) These are the multiple pillars that support the conclusion at the apex. It usually consists of about 3 to 5 main reasons.

③ Base Layer: Sub-message (Concrete Facts/Data) These are objective facts, data, examples, etc., that further support each ground.
A strict logical relationship is required between these layers. From top to bottom, it answers the question, "Why so?" Conversely, from bottom to top, it is a summary relationship of "So what?" (Based on each fact, what can be said?). In other words, it is a structure that builds up concrete facts as grounds and bundles multiple grounds to derive a single conclusion.


2. Iron Rules for Creation: MECE and Logical Leaps
There are important rules for creating an effective pyramid. First, it must be "MECE" (Mutually Exclusive, Collectively Exhaustive). When listing the grounds that support the conclusion, aim for a state where there are no omissions of important perspectives and the content does not overlap. For example, when classifying target customers, dividing them into "for men," "for women," and "for people in their 20s" creates overlaps (duplication) and is not MECE.
Next, "avoid logical leaps." The conclusion must be derived from the presented data in a natural flow that anyone can accept. If there is too much distance between the facts and the conclusion, the other party will not be convinced.

3. Benefits of Introduction
The biggest benefit of using this structure is the efficiency of communication. For the sender, thinking is organized, and the axis of the conversation does not waver. Because you can "start with the conclusion," your persuasiveness increases significantly. For the receiver, because they can grasp the conclusion and the overall picture at the beginning, they can listen with peace of mind, and the speed of understanding increases. The pyramid structure can be called an essential skill for simply structuring complex information and ensuring it is "conveyed" to the other party.

Please try it out yourselves.