Why Conduct Competitive Analysis? | Is 'Not Knowing Your Rivals' the Reason You Aren't Selling?

"I'm working so hard, but I'm not selling..."
"It's great content, but for some reason, it's not reaching anyone."
...The reason for that might be that you aren't looking at your rivals.

Even if you post recklessly or create products, "competing without knowing your rivals" is like running around an unfamiliar city without a map. If you can't see where things are or how to get to your destination, it's hard to reach your goal, isn't it?

So, why is "competitive analysis" necessary?
What changes when you do it?
In this article, I will explain as clearly and concretely as possible the "reasons why content creators should do this right now" and "how to actually use it."

🔍 What exactly is a "competitor"?

First, a "competitor" is someone who posts content and sells products to a genre and target audience similar to yours.

For example, if you are "posting for side-hustling moms using Threads and note," then a mom-influencer who is also selling content on note would be a competitor.

Knowing what they are doing is not about "stealing," but about "knowing the differences." This is the first step toward becoming successful at selling.

📌 Why can't you sell if you don't know your competitors?

✅1. You don't know your own position

If you don't know what kind of content others are posting, what kind of products they are making, and at what prices they are selling, you won't be able to see your own "position."

For example, suppose there are three people with similar products, and two of them are promoting them as "side hustles you can do in 10 minutes a day even while raising children." If you just say "Let's be free with a side hustle!", won't your impression be blurred?

With the same words and angles as others, you won't remain in the reader's heart.

✅2. You can't differentiate yourself

Content that anyone can do, sales copy that sounds like anyone could say it... If you feel that way, it might be proof that you aren't seeing the "difference from your competitors."

By conducting competitive analysis, you will find hints for your own uniqueness, such as "perspectives others aren't taking," "your own story," and "the people you really want to reach."

When you can put that into words, you will be able to get people to think, "I want to ask this person."

✅3. You can't convey "why the reader should choose you"

If you can't put the difference between your competitors and yourself into words, readers will feel that they "don't know which one to choose." And in the end, they will drift toward "people with name recognition" or "people with lower prices."

Conversely, once you can clearly convey the words, "I deliver this kind of value to this kind of person," the probability of being chosen will increase dramatically.

✨ How should you analyze your competitors?

So, what exactly should you look at? It is actually very simple.

🔎 [Step 1] First, pick out three similar creators

• Find products in the same genre on note or Brain

• Find people posting about the same theme on Threads or X

• The best people to pick are those with a similar or slightly larger follower count than you

🔎 [Step 2] Check these three things

① What 'angle' are they using to deliver their message?
→ Look at who they are targeting and what words they use to resonate, such as 'Even a housewife can do it,' 'Spare time,' or 'Side hustle from scratch.'

② What is their 'product structure'?
→ Observe their sales flow, such as paid note + bonus, Brain + free video, or open chat-linked models.

③ What 'sales funnel' are they using?
→ Instead of just copying, 'deconstruct' their flow, such as SNS → Free → LINE → Sales, DM guidance, or Reel-linked strategies.

🔎 [Step 3] Clarify the 'differences'

• What are the parts of your strengths, experience, and track record that you feel you 'cannot lose' on?

• What are things that your rivals aren't doing, but you can?

• What words can make readers think you are 'different from the rest'?

Through this process, you will be able to say with confidence, 'That is why I sell this' and 'That is why my content is chosen.'

🧭 Summary | Knowing your rivals reveals your own value

When you hear 'competitive analysis,' you might feel it sounds difficult. But in reality, it is like a mirror that brings out your own charm.

By knowing others, you can see your own position.
By putting the differences between you and others into words, you create a reason to be chosen.
And above all, it is precisely because you have analyzed them that 'your words' gain more persuasiveness.

When you feel your products aren't selling or your content isn't growing,
it might not be a lack of effort, but simply that you 'aren't looking at those around you.'

Start with three people. Begin by 'getting to know' your rivals.
That first step will surely change your future sales.
Check this out as well to deepen your understanding even further👇️