When people act on a 'vague feeling,' they are making the most correct choice

Since I have been involved in advertising and marketing work, I have
noticed something.

To get people to buy things and
to increase purchasing power,
we conduct various analyses.

We create reasons and grounds for people to buy.

We make predictions about what will sell.

When things sell, we analyze them.

Publicity and advertising are involved in a part of that.

That is a result produced by a capitalist society.

Ifeel that it is 'not the essence.'

When people choose something,
what is truly important is not the 'reason.'

People often purchase things when they want them
even if they 'don't really know why.'

In the world of marketing, this is often said.

People do not buy for reasons; they buy based on emotion.

However, lately, I feel that even that is slightly off.

To be precise,
peopleact in a realm that even emotion cannot explain
when they move.

When people buy things or take action,
90% of the reason is invisible,
and I believe the remaining 10% is the visible reason.

The world of marketing is
nothing more than the 10% of reasoning
that is visible and can be analyzed with numbers.

That is how I feel.

Within the definition of things that are visible,
or 'numbers,'
one cannot escape from past causality.

This is because numbers are finite, not infinite.

'I don't really know why, but I want it'
'There is no reason, but I want to try it'
'I can't explain it, but I'm drawn to it'

This feeling.

I believe this is what comes first.

However, people feel uneasy if they leave it at that.

Is it okay to buy this without a reason?
What am I going to do with something like this?

Our brains are wired to find reasons to buy or not buy things for ourselves.
So, we come up with reasons afterward.

Therefore, we attach reasons later.

• Because it has good features

• Because it is good value for money

• Because it has potential for the future

We line up plausible reasons to convince ourselves.

And only then can we finally take action.

But in reality, we have already made our choice.

The reasons are just an afterthought.

Marketing often involves
designing these 'after-the-fact reasons.'

• Listing the merits

• Communicating the benefits

• Persuading through logic

Admittedly, that can sometimes lead to sales.

But that is
a technique for justifying a choice after it's made,
not
the essence of what makes someone choose.

The essence lies further back.

• A sense of comfort that cannot be explained

• A vague sense of security

• An attraction without a reason

It is in these 'invisible realms' that
people are moved to act.

That is why
choices based on reasons are prone to being off the mark.

Things decided by pros and cons
can often feel 'not quite right' later on.

That is because you decided with your head while ignoring your intuition.

This applies not only to buying things,
but also to romantic relationships.

• Relationships based on pros and cons

• Choices made with an eye on the future

• Relationships maintained while ignoring a sense of unease

At the end of continuing those,
a result of "something feels off"
is likely waiting.

The natural flow is like this.

"It just feels right"
→ Act (purchase)
→ Reasons follow later

When you follow this order,
things strangely go well.

You flow without trying hard, and there is no strain.

Marketing, too,
is not actually about "creating reasons."

It is about creating a state where "you are chosen even without a reason."

I can't quite explain it, but it feels right.

When this feeling arises,
you are already in motion.

So,
there is no need to fear having no reason.

In fact,
when there is no reason, you are closer to the essence.

'I can't quite explain it'

Trust that feeling and move forward.

I believe that is the choice most aligned with who you are.

'When your inner and outer worlds align' is a sensation you can experience
when you make a choice based on 'I can't quite explain it' ✨

By trusting your feelings more and
taking action, your outer world will begin to change 🌈

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