The story of how my 8-year-old son's independent research NFT project traded for 1.2 Ethereum (equivalent to 520,000 yen) and sold out.

Postscript: *This article was updated on September 3rd. Since then, the price has fluctuated, and as of September 7th, the highest price for a secondary sale was equivalent to 4 ETH (1.6 million yen). (What I receive is not that amount, but a commission from it.)

My 8-year-old son had his NFT artwork bought by overseas collectors. 21 pieces, which we put out for about $20 each, sold out, and some of the works were resold on the secondary market, with the highest price reaching an incredible 450,000 yen. Currently, the reality is that one piece is listed for as much as 27 million yen. (Astonishing)

⭐️Click here for my son Zombie Zoo Keeper's NFTs⭐️

NFTs, where anything can become a market

NFTs, which the whole world is obsessed with lately, are something you've likely heard about often if you are knowledgeable about technology.

In short, to explain it simply, it's the story of how value and markets were born for various data such as pictures, VR videos, and tweets by proving the uniqueness of digital art through blockchain technology. The currency used for transactions is cryptocurrency. ETH (Ethereum) is particularly common.

My son, who felt 'maybe I can do this too' after seeing news from across the ocean

I myself sold one piece of work on an invitation-only auction-style NFT platform called Foundation (commonly known as FND) back in the spring. Since then, although I've kept an eye on it, I still haven't been able to intuitively understand what kind of value it is bringing to the world, and I've been following related internet news while being busy with work and taking care of my 0-year-old second son. every day.

At that time, the news that caught my eye most was this one from last month. It was about a 12-year-old boy whose generative work was traded for a total of over 38 million yen.

When I told my son about this story, his eyes sparkled, and he brought his iPad to me! 'Hey, I want to do this. Since it's summer vacation, I want to try it. Mom, will you sell it for me?'

Market research and strategy meeting for the exhibition

Since we were going to sell it, the two of us started researching the NFT market.

It seems like retro pixel art is popular. Collectible items that are fun to collect are popular, right?

We decided to go with zombies x animals that appear in his favorite game, Minecraft. Although the theme is a zoo, it's also typical of him that insects and dinosaurs appear irregularly.

At my son's request, he didn't want to show his real name or a clear photo of his face, so he became Zombie Zoo Keeper.

We decided that since zombies are popular in America, where the most trading happens, and animals are understood by everyone around the world, it would be good, so we immediately started production.

Started production with a free iPad app

For the production of the works, he didn't use any particularly difficult tools, but drew them with a pixel art app on his iPad. According to him, who says he is not good at drawing, it is easier to draw when using pixels.

It didn't sell for a few days, but a few days after starting, the first piece was purchased by the master of pixel art, Kazuki Takakura.

For my son, this was the first money he ever earned by selling something he made himself. (Excluding Pokémon cards sold on Mercari). It was 0.006 ETH.

That's about 2,000 yen in Japanese currency. That's a lot of money for an elementary school student. He was so excited that he went out to buy Pokémon cards.

Gaining attention through the use of hashtags and more led to a sell-out!

It seems that to get NFTs purchased, it is crucial to link with Twitter and be discovered by the community, no matter what. So, I decided to proceed with the SNS strategy in consultation with his mother. We decided to post on Twitter in English, which I translated, using hashtags.

Then, last night, it caught the eye of Chris, an enthusiastic American collector in the NFT community.

https://mobile.twitter.com/chrismartz/status/1433442588598550530


The interesting thing about NFTs is that buyers can resell them, and all of that is recorded, and you get a commission.

Surprisingly, the first piece skyrocketed to 1 ETH (420,000 yen) and was sold. After that, it sold out and continues to be traded at high prices. Even I, his mother, who was the one who encouraged him, don't really understand what is happening.

This person, for example, is selling the snake they bought for 66 ETH (26 million yen). That's way too bullish, isn't it...

I hadn't grasped the real thrill of investing for buyers, but through this series of transactions, I, as a mother, have finally learned... it's a truly amazing world.

By the way, his classmates didn't know about NFTs or Ethereum, so it seems no one believed him when he told them at school that his drawings had sold (lol).

He says he's going to update it every day from now on, so please keep an eye on him!

👇opensea page
https://opensea.io/collection/zombiezoo

👇Twitter
http://twitter.com/zombiezooart

👇instagram
https://www.instagram.com/zombiezooart/

There is also a sequel to the article published later.

In Buzzfeed, I talk about how to deal with children and digital technology from a parenting perspective, and in Business Insider, I talk about the NFT promotion and how it spread. Thank you to both reporters for the wonderful articles.