[Day 4 - Free Release] What people who can't get traffic from Threads to note are doing wrong at the end of their posts

Day 4 | Why readers don't move when you say 'See profile for more'

Hello, this is Kame. On Day 3, I talked about how the reason people don't move from Threads to note isn't because of a lack of links, but because the posts, profile, and note are being created separately.

Get them interested in the post, and help them understand in your profile that 'this content is relevant to me.' From there, have those who want to know more read your note. Only when this flow is connected does it become a lead.

However, many people get stuck here.

'What should I write at the end of my post to get people to read my note?'

This time, I will talk about the basic mindset for getting people to move to the next step without looking like you're selling something.

[I'll start with the conclusion]

Readers don't move just because they are told to 'check the profile.'

[They move when they feel that the answer they want to know is waiting for them beyond the profile.]

Why 'See profile for details' alone is weak

When trying to lead people from Threads to note, you might want to add 'See profile for details' or 'I wrote the rest on note' at the end of your post. Of course, some people will move just because of that one line.

However, to a reader who doesn't know you well yet, they don't understand 'why they need to look at your profile right now.' If you introduce a note at the end regardless of the post's content, it looks more like an advertisement than you might think.

For example, if you were reading about cooking and suddenly saw 'Check my profile for a note on side hustles' at the end, you'd be a bit confused, right? Even if the content is good, people won't move to the next step if there is no connection in the conversation.

[Having a link and having a lead are two different things.]

A lead is not about preparing a place to click. It is about creating a reason within the reader to 'want to know the rest.'

You don't have to explain everything in the post

Serious people try to explain everything in a single post. They think it's kinder to include everything: the conclusion, reasons, specific examples, points of caution, and information about products or notes.

But if you pack everything in, the story is completed within the post. The reader is satisfied and finishes reading there. Conversely, if you provide almost no answers and just say 'the rest is on note,' it looks like you are hiding information.

So, how much should you convey?

I believe that in Threads posts, it is important to properly deliver 'one realization.' You understand one thing. Then, the next question arises: 'So, what should I do in my case?' Once you reach this state, a reason to read the note is naturally created.

[It is not about hiding the answer halfway through.]

[It is about creating a state where the next challenge is visible after answering one.]

Even with the same content, the impression changes depending on how you end it

For example, suppose you posted about the reasons why people don't move from Threads to note.

The following ending looks a bit weak.

[Weak example]

If you want to know more about how to connect Threads to note, please check my profile.

With this, it is unclear what is written in the note or why it is necessary to read it now.

On the other hand, if you write it as follows, the connection of the story becomes visible.

[Improvement example]

When people don't move from Threads to note, check whether the content conveyed in the post and the profile is connected, rather than the position of the link. In your profile, you need to tell people who are interested in your post 'what they can read next'.

I will talk about the specific way of thinking about profiles in the next article.

Here, I am providing one answer within the post. On top of that, I am indicating what should be known next.

Here, I am not strongly saying 'please read this.' Even so, if someone is worried about profile design, they will be curious about the next article.

Don't try too hard to move the reader

The more you want to connect Threads to note, the more you want to put a strong guide at the end of your post. However, you don't need to have people move to note from every post.

In one post, have them get to know you. In another post, have them empathize with your way of thinking. In the next post, have them feel your expertise. In the accumulation of such things, guide them when the theme naturally connects to note.

If you introduce note every time, no matter how carefully you write, it is easy to be thought of as 'another sales pitch.' On the other hand, if you have posts that are usually helpful or convey your personality, the introduction of note becomes not a sales pitch but 'a guide for those who want to know more in detail.'

[Not selling does not mean not introducing products.]

[It means organizing the order and timing of the introduction.]

If you are unsure about what to put at the end of your post, please check just this.

After writing your post, try looking at the following two things.

The first is, 'Does this post alone provide at least one useful thing?' The second is, 'Is there something left that the reader will want to know more about?'

If the post has no value, people won't think to visit your profile. Conversely, if you explain everything, there is no need for them to move on to the next step.

This balance is the foundation for naturally connecting Threads to note.

However, in reality, the conversion rate changes not only based on the content of the post, but also on what you write in your profile, what you show in your pinned post, and how you connect your note titles.

From here on, it becomes a matter of designing the entire account, not just a single post.

Day 4 Summary

Just writing 'Check my profile for details' rarely gets people to move. Readers move when they feel that the answer they want to know is waiting for them there.

In your Threads posts, provide one clear insight. Then, show them what they need to know next. Even just doing this creates a much more natural flow than suddenly introducing a note.

[Create a reason to read more before placing a link.]

This is what I wanted to convey most today.

Next time, I will talk about profile design to make people who have read your post and visited your profile think, 'I want to follow this person.'

Should you write a lot of achievements in your profile? Should you write who it is for? How much of your personality should you show? I will clearly organize the parts that beginners often find confusing.