If you want to increase your note revenue, do this | Free strategies to get your paid articles read ①

For those whose notes aren't selling.

Stop editing that article for now. First, let's bring in some customers.

Hello, I'm Kame🐢.
This has nothing to do with the article, but the phrase I used this time,

"When will you do it? Now, of course!"

is a famous quote.

It seems it was originally a famous saying used by Mr. Hayashi of Toshin High School around 2009.

Later, in 2013, it appeared in a Toyota Motor Corporation commercial,

"When will you buy it? Now, of course!"

with a slightly modified form.

Furthermore, in that same year of 2013, it apparently even won the Annual Buzzword Award.

......2013.

It's already been 13 years, hasn't it?

When I talk about old buzzwords like this with acquaintances, sometimes a young person will say,

"Huh, I don't know that!"

with a straight face.

To me, it feels like it was on TV just the other day, but to them, it's already a historical event.

I was supposed to be talking about the "Now, of course!" phrase, but before I knew it, I was being confronted with my own age.

As a turtle, I feel the speed of time passing deep into my shell.

Do you all know it?? If you'd like, please let me know in the comments😂

It seems like a boundary might form somewhere between generations lol

I wrote a paid note. I changed the title. I remade the header image. I increased the free portion. Yet, it doesn't sell.

So, I open the article again. I add more text. I increase the bonuses. I lower the price. And the next day, I quietly check the sales count.

……Yes, it hasn't increased.

Wait a minute. That note has already worked hard enough.

【Before you keep tinkering with the article, why not bring in some customers?】

Don't make your note carry the burden for why it isn't selling

When a note doesn't sell, some people immediately think, "My writing is bad." There isn't enough information. My track record is weak. The title lacks flair. I don't have a talent for content creation.

No, no, let's hold on a second.

To begin with, how many people have actually seen that paid note? It's too early to judge that "this article won't sell" when no one has even seen it. It's like the players starting a post-game review when no one has even arrived at the stadium yet.

【It's not that it won't sell. It's just that it hasn't been presented to customers yet.】

It won't be too late to blame your writing skills after the customers have arrived.

Even a good product won't sell in an unmanned shop deep in the mountains

Let's imagine a shop for a moment.

You are confident in the quality. The explanations are thorough. There is a reason for the price. Those who use it will surely be happy. Every night, the shopkeeper neatly arranges the products, polishes the shelves, and even remakes the POP displays.

But that shop is located deep in the mountains where almost no one passes by.

No one knows the shop exists. No one sees the sign. No one peeks inside the store. Naturally, no one picks up the products.

And that's when the shopkeeper says:

"Maybe the color of the product is bad." "Maybe I should add another 300 characters to the description." "Maybe it will sell if I cut the price in half."

No, that's not the problem.

【First, let's invite people in.】

Even if people walk in front of your shop, it doesn't mean you'll make a sale yet.

So, if people walk in front of your shop, will they buy something immediately?

Of course, it's not that simple.

First, you need them to notice your shop exists. You need them to look at your sign. You need them to stop and think, 'What kind of shop is this?' or 'I'm a little curious.' Getting to this point is finally the first step.

Just because people walk by doesn't make them anything more than passersby. Only when they look at your sign and stop do they become potential customers.

It's the same on Threads. Your post being displayed and someone being interested in you are two different things.

There is a much larger barrier between [being seen] and [being interested] than you might think.

Even if they stop, they still won't enter the shop.

Even if you manage to get them to stop, they won't come in if they don't know what kind of shop it is.

If the entrance is dark, the inside is invisible, the prices seem high, it doesn't seem relevant to them, or they feel like they might get cornered by a salesperson—if there is even the slightest bit of anxiety, they will just say, 'Maybe next time.'

In the case of selling on note, it's like when someone reads your post and visits your profile, but they have no idea who you are.

Your profile says, 'Sharing daily insights.' You have a link there. But they don't know what lies beyond that link.

Because of this, they won't click it.

[Just placing a link does not complete the conversion path.]

The entrance needs a 'reason to enter.'

Even if they enter the shop, they still won't take out their wallet.

You've finally gotten them to step inside the store.

You might think they'll buy something now that they've come this far, but not yet. Customers don't just run to the register that quickly.

They look for products. They find something that catches their eye. They pick it up. They read the description. They check the price. They think about whether they need it. They compare it with other products. And sometimes, they just put it back on the shelf.

Yes, they put it back.

Even if you send mental signals saying, "That's a great product!", people will just walk on by.

Even so, in the end,

When they are convinced that,
"This is what I need right now,"
"I can trust this person's explanation,""This content is worth the price,"

they finally proceed to the register.

There are so many steps before a product sells.

If you line up the flow until a sale, it looks like this.

【Discover the shop exists】
↓
【Stop to look at the sign】
↓
【Check what kind of shop it is】
↓
【Enter the shop】
↓
【Find the product】
↓
【Pick it up】
↓
【Check the description and price】
↓
【Think about whether you need it】
↓
【Decide to purchase】

There are this many steps.

However, on note, the moment a paid article is published, people just open the register and wait, saying, "Come on, sell."

That is like opening a shop on the first day and waiting for every passerby to dash inside and pay without even reading the product description.

Even a turtle couldn't wait for a miracle like that.

A paid note is not a shop.

This is very important.

A paid note is not the shop itself. It is a single product placed inside the shop.

Just making a product won't bring people in. Just displaying a product won't get it picked up. Even if it is picked up, it won't be purchased if its necessity isn't communicated.

Therefore, when your note isn't selling, please don't blame everything on the article itself.

Perhaps,

・No one is coming in the first place
・They aren't stopping at the sign
・It isn't clear who you are
・The entrance to the shop is unknown
・There is no reason to pick up the product

It is stuck at one of these points.

Before polishing the product further, first look at the "flow of people".

If you don't have customers, go out and meet them.

If there is no one in front of your shop, standing inside with your arms crossed won't change the situation.

You need to go to where the customers are to meet them.

This is external traffic acquisition.

Just looking at the words, it sounds like a difficult technical term used only in advertising agency meeting rooms. But what you do is simple.

[Meet people outside of note and let them know your articles exist.]

That is all.

There is no need to look so serious.

Your customers don't just live inside note.

It is not guaranteed that everyone who needs your paid note is searching for it within note.

People who worry that their paid notes aren't selling while scrolling through social media. People who are depressed, thinking they lack writing skills. People who believe they can't sell unless they increase their followers, and who keep increasing their post count every day.

Those people might not even realize their own problems yet.

But, at a time like that,

What if a post like that appeared in their feed?

"Wait, is this about me?"

It makes you stop for a second, doesn't it?

This "stopping for a second" is the beginning of external traffic acquisition.

I am not holding a competition to see who can start using every social media platform.

There are many social media platforms you can use for external traffic acquisition.

X, Instagram, TikTok, YouTube, Facebook. They are all excellent. But that doesn't mean you need to start all of them.

Creating images for Instagram. Filming videos for TikTok. Editing for YouTube. Writing posts for X. And on top of that, updating your note.

That is simply too busy.

Before you know it, it's night. Your social media prep is perfect. But your paid note is quiet again today.

[External traffic generation is not a competition to see how many social media accounts you can have.]

The priority is to create a path for people to go from one social media platform to your note.

That is why I, Kame, recommend starting with Threads.

Among the many social media platforms available, the one I recommend to those who have just started selling notes is Threads.

The reason is not because it's trendy, nor because the name sounds a bit stylish.

You can focus on posting text. You don't have to prepare images or videos every time. You can break down the content of your free notes into short posts. Even at a stage where you have few followers, there is a possibility of being discovered through comments and conversations.

And above all, it is easy to guide people who have read your short posts directly to your long-form notes.

[Threads and note are a combination that allows you to move from text to text.]

I believe it is a very good match for beginners in external traffic generation to create their first channel.

However, do not become a salesperson on Threads right away.

From the moment you start Threads,

Posting things like, "I've released a paid note!", "Click here for details!", or "This price is only for now!" repeatedly.
is not something I recommend.
is not something I recommend.

Posting these in a row.

I do not recommend this.

It's like suddenly thrusting a product at a stranger and asking, "How about it, will you buy it?" From their perspective, they don't even know your name yet, and you're already talking about the checkout.

It's a bit too soon. Way too soon.

[Threads is not a cash register.]

Threads is the street in front of your shop.

What you create on Threads first is 'interest'.

You don't need to get them to buy from the start.

'Who is this person?'
'This post is kind of interesting'
'This is close to my current problem'
'I've seen this person again'
'I want to read a little more'

For now, this is enough.

Get them to stop on Threads. Have them check your profile to see who you are. Have them learn about your way of thinking and experience through free notes. Then, guide those who need specific methods to your paid notes.

Threads
↓
Profile
↓
Free note
↓
Paid note

This is the order.

Don't take them straight to the cash register. The customers will be surprised, and you will run out of breath.

When it doesn't sell, don't rely on willpower, look at 'where they stopped'.

It's not that fixing your articles is bad. However, if you keep polishing your product when no one is looking at it, you won't solve the reason why it's not selling.

Are people not coming from Threads? Are they stopping at your profile? Are your free notes being read? Are they advancing to the sales page for your paid articles?

Depending on where you look, the place you need to fix changes.

[What you need when things aren't selling is not an extra order of willpower.]

[It is finding the place where the customer is stopping.]

If you understand this, improvement becomes much easier.

A suggestion from Kame

To those whose notes aren't selling.

If you are about to rewrite your paid article again today, please stop for just a moment.

Before increasing product descriptions, check if there are people in front of your store. Before lowering prices, check if people are picking up your products. Before writing new paid articles, create an entrance to help people discover your existing ones.

And, as a first step toward external traffic, why not start using Threads?

The ability to write good articles and the ability to deliver those articles to the people who need them. When these two connect, your note changes from a "product sitting quietly" to a "product people are curious about and want to read."

In this free magazine, I will explain what kind of place Threads is, what you should post, and how you can link to your note without looking like you are just selling, in a way that even beginners can understand.

That is all for this time.

[Your customers are also outside of note.]

Now, let's go outside and look for them together with the turtle.

We will move slowly so we don't get lost.

I will continue to publish the detailed follow-up in this free magazine. If you are interested in the rest, please follow me and stay tuned.