The Optimal Solution for Never Running Out of Blog Content Ideas to Drive Traffic to Your Online Store
Sharing information is important for driving traffic to your online store.
However, there are times when you just can't think of anything to post, aren't there?
In such cases, the more serious you are, the harder you try to write something good.
But what people are more likely to read is what they are currently looking for.
In other words, you will succeed if you stop trying to squeeze ideas out of yourself and instead choose topics based on what your customers are searching for.
By doing this, the content and the order in which you write it will be determined, and you will run out of ideas less often.
Choose content topics in the order customers search for them
The reason for struggling with choosing content topics is often that the theme is too broad.
In such cases, use the customer's mindset when searching as your standard.
Customers generally search in this order:
First, they want to know
Next, they want to compare
Finally, they want to decide
Aligning with this order determines what you should write.
Think of customer search intent in three categories
Search intent refers to the purpose behind a search.
It is about why the customer searched and arrived at your blog (your content).
There are three such search intents.
1: The intent to know
First-time visitors want to know the big picture first.
This is the stage where you want to reduce anxiety.
For example, there are "intentions to know" such as the following:
online store traffic methods
online sales where to start
product page what to write
2: Intention to compare
Next is the stage where you want to compare and choose.
This is the stage where you want to decide which one suits you best.
For example, there are "intentions to compare" such as the following:
SNS vs search which one
mall vs own site difference
advertising how much
3: Intention to decide
Finally, this is the stage where you decide specifically and take action.
You want procedures or templates right now.
For example, there are "intentions to decide" such as the following:
profile writing examples
title templates
shipping fee setting method
How do you choose your own content topics?
From here on, I will explain how to actually choose them.
To avoid confusion, I have narrowed it down to three criteria.
Criterion 1: Align with the customer's current stage
If there are many beginners, increase the proportion of 'want to know' intent.
If there are many people already operating, increase the 'want to compare' and 'want to decide' intent.
Here is a guideline.
Many beginners: 7 want to know, 2 want to compare, 1 want to decide
Many intermediates: 3 want to know, 4 want to compare, 3 want to decide
Criterion 2: The more specific the problem, the stronger it is
Words about troubles are stronger than good stories.
'I have traffic but can't sell' hits harder than 'increase sales'.
When deciding on a topic, replace it like this.
Instead of 'grow', use 'stuck'
Instead of 'work hard', use 'not progressing'
Instead of 'attract customers', use 'no response'
Criterion 3: Prepare 'want to decide' intent with templates
'Want to decide' intent is easily saved.
Having a format allows you to write quickly.
Here is a frequently used format.
3-line template
Checklist
5 Steps
FAQ
By deciding on this format, you can write even on days when you can't think of any ideas.
How to create content ideas you can use starting today
Finally, let's narrow it down to one thing to do today.
List 10 content ideas from the perspective of what your customers are searching for.
The method is simple.
First, 3 things they want to know
Next, 3 things they want to compare
Finally, 4 things they want to decide on
Once you have these 10, you won't have to worry about content ideas for a while.
Since the order is also determined, the burden of writing is reduced.
Summary of this article
You won't get lost if you choose content ideas based on the customer's purpose when searching.
Dividing them into the three categories of 'want to know,' 'want to compare,' and 'want to decide' determines the order in which you write.
First, try listing 10 content ideas using these three categories.