Do you take milk from the back?

On a quiz-style TV program, survey results were announced: 'When buying a 1-liter paper carton of milk at a supermarket or similar store, which part of the display shelf do you take it from? 1. From the front, 2. From the back.' --- 65% chose 2. Which answer do you belong to?

I can certainly understand the feeling many people have of 'I'll go with the newer one in the back.' However, the reality that a majority of people act this way is, in a sense, a serious matter. Let's pause for a moment and rethink this.

For those of you who thought, 'I don't need to be called selfish over something like this!'🙋
This might lead to a deeper conversation than you imagine.

◆◈◆◈◆◈◆◈◆◈◆

I suspect you all realize that this is not an article attempting to makethe usual trite points or suggestionslike, 'The [best-before date] indicates the period during which it can be consumed deliciously, and it is different from the [expiration date]...'

The best-before date for carton milk is generally about 7 days. Since milk displayed in food supermarkets is typically replenished and delivered daily, there is often a range, from items with a full week until the best-before date to those with only about 4 days left. It is common for older items to be positioned at the front of the shelf and newer ones at the back.

In this scenario,what would happen if almost all customers acted by only taking the newer items from the back?Many products nearing their best-before date would remain, potentially leading to them not being sold and being disposed of as waste.

In the first place, while one might be able to distinguish between two days after opening and six days after opening, I do not believe there are many 'milk connoisseurs' among the general public who can distinguish by taste between two days after production and six days after production. While it is true that deterioration tends to progress after opening, it goes without saying that it is unopened at the point of purchase.

It should be easy to understand that producing waste is not good from the perspectives of resource conservation and humanitarianism, and behavior that cuts into a store's profits could eventually lead to those costs being passed on to the retail price.This leads to the customers themselves suffering a loss.Furthermore, what happens if that store's management fails and it goes out of business or closes down?
You end up losing the 'opportunity to purchase' where you were getting products there, and you end up having to go further afield, which lowers your own utility.

In this way, [selfishness] turns into [self-sabotage].

Even in 'commercial transactions' between general consumers and retailers, I think it is better to keep in mind that it is a relationship of 'give and take'.

I interrupted once at the beginning, but I will add a supplementary note about the term [best-before date].
Its concept and original purpose of display was with the nuance of'It will last a long time until this future date.'(I will reserve any mention regarding additives!) Nowadays, more people view it from the opposite perspective. It is also one example of howif you do not grasp things flexibly and accurately, the essence of the matter changes.

【Examples of reasons for choosing 2】
◆ Because it seems like many people have touched the ones in the front
◆ (Although taking from the front leaves gaps in the arrangement) If you take from the very back, you can keep it neatly arranged, so is it consideration? ← I sometimes do this when I have a lapse in judgment
◆ Because the ones in the back seem well-chilled ⇒ Modern refrigerators are versatile, so I think the balance is fine💦
◆ A representative example of trying to justify it: People with a consumption style where it takes a relatively long time to finish drinking after purchase say, 'If the best-before date is close, I won't be able to finish it.' ⇒ There are options like 500ml cartons. And, why not consider the points mentioned above as much as possible?💡

*******************************************************

Personally, I think this tendency is a social problem that cannot be overlooked. The actions of each individual might not be a big deal... but isn't this a story that should be taken seriously by properly hitting the essence?

People with common sense tend to say, 'Don't use such extreme language.'
This is certainly just one element of concern, isn't it?
It is not about making assumptions, but rather the intention is that it might become a trigger for 'realization' to be born(#^.^#)

Is the talk of 'just me...' in this the first installment of the 'Tragedy of the Commons' case series(＾◇＾)?

Just... when you think about it properly, you can see that it might bounce back on you('◇')ゞ

It is a [realization] that if you act blindly just because 'it's better that way' depending on the purpose or use, you will become 'selfish' without realizing it—and in the end, you will have to pay the price, so let's be careful(*^^)v

#DesignThinking #Essence #Rationalization #BusinessImprovement #Column #WhatIs #DiscussingTheNews #Ingenuity #Life #Milk #Supermarket #Display #ExpirationDate #Selfish #IWishItWereASocietyLikeThis #WhatWeCanDoForTheFuture