[Research] Proprietary Catalog "Amazon Ranking Research"
Research methods you can do for free
Amazon Ranking Research is a fundamental research method for proprietary catalogs of unbranded products (mainly sets of consumables). It is a research method full of benefits:
no paid Keepa version required, can be done for free, extremely simple, and
expands the scope of product sales. This research method is,
✅items that sell incredibly well individually will also sell as a 2-piece set ✅
items that sell incredibly well individually will also sell as an assortment
utilizing a ridiculously simple rule. Now, let me introduce the specific steps.
Amazon Ranking Research
① Navigate to Amazon Ranking
First, please click here to navigate to the Amazon Ranking page.
② Narrow down categories using the left menu bar
It is in a tree structure of major, medium, and minor categories. By using this tree, you can
change the scope of your research like this: ・
Major category ⇒ Food in general ・
Medium category ⇒ Drinks ・
Minor category ⇒ Vegetable juice
③ Niche fields are recommended
When narrowing down, I recommend niche categories that you have never seen before and that likely have few competitors. For example, have you ever researched in detail like "
Industrial & Scientific" ⇒ "Janitorial & Sanitation Supplies" ⇒ "Commercial Cleaning Supplies" ⇒ "Sponges"? (Sorry if you have) Anyway, sponges are always in high demand!
Once you have displayed the ranking you want to research, the top 100 products will be examined.
Perspective during research
Good ideas won't come to you if you just look at things aimlessly, so at first, please try conducting your research while paying attention to the following points.
✅ Multi-packs of consumables
2-pack of shampoo, 2-pack of detergent, and other classic consumable sets. These are products that you yourself might have bought in a quantity of two, thinking, "If I have to pay for shipping anyway, I might as well buy two."
✅ Taste-comparison assortment products
These are so-called assortment sets containing various products, such as different flavors or brands of curry, juice, or snacks. The target audience is customers who think,
It's my first time, so I'd like to try a variety!.
✅ Complete sets of all types
These are complete sets of all character types, which are common for toys and similar items. The target audience is collectors who think,
I want to line up all the characters and enjoy them!.
✅ Convenient sets
People who use this product also use this. These are products like, for example,
notebooks paired with mechanical pencils, erasers, and rulers. Or for guitar strings, it would be string winders or picks. *For details, please refer to "
Derivative Research."
✅ Startup Set
I want to start the hobby of making cookies!What are the first things you need when you think that?
(I'm not very good at it, so I don't know...)
I want to practice illustration!What are the first things you need when you think that?
In this way, the things beginners buy first are called a startup set. You can expand your ideas by referring to things like this "Hobby Ranking".
In this way, if you research by expanding your ideas in various ways instead of just looking at rankings aimlessly, many "ideas for original catalogs" will be born.
5 customers out of 100
When looking at the top 100 products on the Amazon ranking, selling 100 to 1,000 units is normal, and you end up thinking, "I want to sell explosively like that too!" (Puu is one of those people too).
However, "original catalogs of unbranded products" are basically only for customers who buy multiple items. It is a good result if 5 out of 100 people buy it as a single item.
You just need to create 10 to 100 original catalog products that turn over 5 to 10 times a month.
Let's create original catalog products with that kind of relaxed mindset.
Before long, (
Huh? This is selling this much?), an
unexpected hit product will be born, and products that sell 100 to 200 units will also emerge.
Let's mass-produce original catalog products and wait for [that moment].
The above is a free research method for original catalog products using the Amazon ranking. Please use it as a reference.