Automotive Repair Shop × Small Business Sustainability Subsidy
Dare-Mobi Project
― A new customer creation model born from local automotive repair shops × Small Business Sustainability Subsidy ―
The Dare-Mobi Project is not a business that sells "transportation."
It is a business that creates "human circulation."
And what we are proposing this time is a new business scheme where local automotive repair shops take center stage.
Introduction of 2 Dare-Mobi units (250,000 yen each)
+
Digital signage, flyers, and website enhancement
+
Utilization of the Small Business Sustainability Subsidy
This combination will generate a "new customer base" for repair shops.
1. Why repair shops now?
Local automotive repair shops have traditionally been "places to fix cars."
However, Japan is an aging society.
As more people return their driver's licenses, we are seeing:
・A decrease in demand for vehicle inspections
・Younger generations moving away from car ownership
・Changes in maintenance frequency due to the shift to EVs
These structural changes are occurring.
Going forward, sales will not remain stable with conventional maintenance alone.
That is precisely why a
paradigm shift to make "mobility itself" a productis necessary.
This is where Dare-Mobi comes in.
2. What is Dare-Mobi?
Dare-Mobi is a slow-mobility vehicle that is:
"Accessible to anyone"
"Enabling everyone to go out"
The price is 250,000 yen per unit.
The maximum speed is 6 km/h.
It is perfect for daily shopping, trips to the hospital, and visiting cafes.
In other words,
"A mobility revolution within a 10km radius of daily life."
By handling this mobility, repair shops can capture a new customer base—
・People who have returned their licenses
・Seniors
・People with weakened mobility
・Elderly tourists in sightseeing areas
—and bring them in.
3. Overview of the Scheme
[STEP 1] Utilizing the Small Business Sustainability Subsidy
Utilize the subsidy to:
・2 Dare-Mobi units (250,000 yen x 2 = 500,000 yen)
・Introduce digital signage
・Create flyers
・Renew the website
carry out these tasks.
The Sustainability Subsidy covers capital investment aimed at market development.
In other words,
the "introduction of Dare-Mobi to acquire new customers"
theoretically aligns with this.
[STEP 2] Turning the repair shop into a "Dare-Spot"
Make the repair shop a
base for renting, displaying, and selling Dare-Mobiunits.
・Test rides available
・Rentals available
・Purchase consultations available
Repair shops have large premises.
It is easy to secure space for test rides.
This is a strength that other industries do not have.
[STEP 3] Creating awareness with digital signage
Use signage installed at the storefront to display:
・Dare-Mobi introductory videos
・User interviews
・Local sightseeing route introductions
・Price display (250,000 yen)
stream these contents.
Passersby will definitely look at it.
Repair shops are usually "places people pass by," but
with signage, they change into
"places of interest."
[STEP 4] Penetrating the local community with flyers
The role of the flyer is
a direct approach to the elderly demographic.
・Neighborhood association circulars
・Newspaper inserts
・Distribution at nursing care facilities
・Placement in clinics
"A new way to get around after returning your driver's license"
is a message that really resonates.
[STEP 5] Build trust through your website
On the website,
・Details about Dare-Mobi
・Price list
・Benefits of adoption
・Purchase case studies
・Subsidy utilization case studies
will be posted.
We will target traffic via search engines.
"Senior car Nagoya"
"License return transportation"
Make it a place where people who search for these terms will arrive.
4. Revenue structure
① Sales profit
250,000 yen per unit
Assuming a gross profit of 40,000 yen
80,000 yen if 2 units are sold.
400,000 yen in gross profit for 10 units per year.
② Rental revenue
Even at a low price setting,
1,000 yen rental per day
20 days of operation per month
= 20,000 yen per month / 1 unit
40,000 yen per month for 2 units
480,000 yen per year.
③ Maintenance and service contracts
Periodic inspections
Battery replacement
Consumable parts replacement
This is where the automotive repair shop shows its true strength.
5. Flow of creating new customers
1. Awareness via signage
↓
2. Interest via flyers
↓
3. Test drive booking
↓
4. Rental experience
↓
5. Purchase
↓
6. Maintenance contract
Once this flow is completed,
the repair shop will no longer just be about "selling and moving on," but will become
a regional mobility infrastructure hub.
6. Why is it suitable for repair shops?
・Knowledge of mechanical maintenance
・Ability to explain insurance and safety aspects
・Ability to manage batteries
・High level of reliability
These are existing assets.
Instead of starting a new business model from scratch,
you simply add "Dare-Mobi" to your existing assets.
The risk is low.
7. Ripple effect on the regional economy
When Dare-Mobi is on the road,
people go out.
When people go out,
・Cafes
・Supermarkets
・Hospitals
・Shopping streets
receive more business.
The repair shop
becomes the starting point of that cycle.
8. The significance of utilizing subsidies
The Sustainability Subsidy is
a system that supports "investments to create future sales."
Dare-Mobi is not just a product.
It is market development itself.
It is a tool for repair shops
to enter the elderly market.
By utilizing subsidies,
initial risk is significantly reduced.
9. Fusion of digital and analog
Digital signage → Younger generation/families
Flyers → Elderly generation
Website → Information seekers
By attacking from three directions,
it becomes possible to attract customers that doesn't end as a one-off.
10. Conclusion
The Dare-Mobi Project expands
the future of repair shops.
From a shop that fixes cars to
a hub that moves people.
250,000 yen × 2 units.
This is not just a capital investment.
It is an entrance to a new customer base.
The starting point for regional circulation.
Repair shops will become
the local "mobility hub."
This is
the essence of Dare-Mobi × Small Business Sustainability Subsidy.
Presentation materials that generate business
Dare-Mobi Project
Kitenretsu Kikaku
Representative Kaoru Shirakawa
Care Worker / Consultant / E-book Planner 1-18-101-908 Kaminoi, Meito-ku, Nagoya City Inquiries
daremobility@gmail.com
www.daremobi.net
#JOYCart
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#JOYCartDareMobi
#JVISON
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For inquiries about purchasing Dare-Mobi
Dare-Mobi No. 1 JOY Cart 398,000 yen
Dare-Mobi No. 2 J+VISON 250,000 yen
*A care worker who knows mobility