Vol. 19 Initiatives to Nurture Children's Futures Through the Power of Creativity

"Uni-Cre!" introduces topics related to creativity and unique solutions from a creator's perspective.
In this issue, we introduce the initiatives our creative director, Nishikawa, carried out in July and August of this year to nurture children through the power of creativity.

As part of the activities of the DAC Future Support Cultural Foundation (hereinafter referred to as "Mirasapo"), operated by the DAC Group, weproduced a picture book connecting children in Japan and Myanmar and held a reading sessionfor them.

Furthermore, in a program for the "Children's Smile Movement" hosted by the Tokyo Metropolitan Government, Nishikawa also appeared asa lecturer for an advertising creator experience for junior and senior high school students. In accordance with our company's purpose, "Changing communication with ideas, changing the world with ideas," we participated in these activities to support children's futures through the power of creativity.

An SDGs project connecting children in Japan and Myanmar through picture books

"Mirasapo" is a general incorporated association operated as a CSR project of the DAC Group. Aiming for the sound development of the youth who will carry the future, it develops various cultural projects that support children's challenges.

One of its activities is to contribute to the achievement of SDG Goal 4, "Quality Education for All." This includes holding the "Mirasapo Painting and Composition Contest" for elementary and junior high school students nationwide and providing support to children living in nunneries in Myanmar.

・DAC Future Support Cultural Foundation (Mirasapo) Website

・Myanmar Nunnery Support Page

The picture book we produced this time, "Hello, Myanmar," aims to foster cultural exchange between children in Japan and Myanmar.

Connecting children in Japan and Myanmar.

We had children from both countries draw pictures based on stories about their own country's culture and compiled them into a single picture book. We delivered the completed book to the children in Myanmar and held a reading session. We aimed to "connect" them by helping them learn about and understand the differences and commonalities in each other's cultures.

Creative Director Nishikawa had previously been a volunteer reading picture books to children at local elementary schools. Based on that experience, this project began when he wondered if he could contribute something through picture books to the children at the nunneries in Myanmar supported by "Mirasapo."

Driven by the desire to "not just give them a picture book, but to make it something the children could be actively involved in," the idea was born to have the children themselves draw the pictures and create a book that introduces each other's cultures.

We asked Creative Director Nishikawa ①

"Hello, Myanmar," completed after such attention to detail and dedication, wasselected for the "Oshima International Handmade Picture Book Contest 2023", and the initiative was highly evaluated.

In addition, the circle of exchange born from this book continues to expand, and a reading session for elementary school students in Yokohama is planned for October 2025.
We will continue to connect the thoughts of children in Japan and Myanmar as a new bridge.

Mirasapo Advertising Creator Experience for Junior and Senior High School Students

In parallel with the production of the picture book, we also conducted workplace experience sessions for junior and senior high school students. This was the Advertising Creator Course, held as part of the 'Children's Smile Movement' sponsored by the Tokyo Metropolitan Government.

A project operated by the Tokyo Metropolitan Government to promote 'initiatives that value the children's perspective' by entities such as companies, NPOs, universities, and schools.

・Children's Smile Movement Website

We at the DAC Group participated in this two-day program, hoping to help broaden the future options for junior and senior high school students by leveraging our business characteristics as an advertising agency and having professional creators directly share their knowledge and ways of thinking.

Interview with Creative Director Nishikawa ②

We were delighted to receive positive feedback from the participating students, and it was a valuable opportunity to interact directly with the generation that will lead the future.
Daily Sports Advertising Agency will continue to actively engage in activities that contribute to society through creativity.

Uni-Curi! will continue to introduce topics related to creativity and unique solutions from a creator's perspective.

Look forward to next month's issue!

Staff Listーーーーーー
Planning and Production: Nishikawa
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Writing/Copywriter: Ito