Available from your first day! What is the unique "Heruhori" leave system?
Hello, this is Kikuchi from Daily Sports Advertising Agency.
What kind of image comes to mind when you hear the term "advertising agency"?
Chasing the latest trends, refining creative ideas, and dealing with tight schedules before deadlines to ensure everything is published on time...
Many people probably think that advertising agencies equal hard work, right?
The DAC Group, to which Daily Sports Advertising Agency belongs, considers employee health to be the foundation of management and works to create an environment that supports the maintenance and improvement of employee health. There are various initiatives such as health checkups, vaccinations, and mental health measures, but this time I would like to introduce a special leave system established as a unique policy:
Heruhori.
We have also included real feedback from employees who have actually used it, so please be sure to read until the end!
What is Heruhori?
It is a special leave system that allows you to take up to 5 days per year to manage your own health or that of your family. It is an abbreviation for "Health Holiday" and is provided every year in addition to paid leave. It is available to all employees regardless of employment status or length of service, so even new employees who have just joined the company can use it.
Many other companies also have something called "Healthcare Leave," and it has been in operation at Daily Sports Advertising Agency since 2018.
The outline is as follows.
【Eligibility】
All employees belonging to the DAC Group (including contract and part-time employees)
【Reasons for taking leave】
1. When leave is necessary for your own health management (medical checkups, hay fever, PMS, dialysis, screenings, treatment, hospital visits, fertility treatment, etc.)
2. When leave is necessary for family care or nursing
3. When you wish to take leave for socially significant medical procedures (bone marrow bank registration/donation, blood donation, etc.)
【Notes】
There is no need to specify the reason for taking Heruhori
Please see here for other welfare benefits.
Why was Heruhori created?
Heruhori was initially planned as a leave system to support fertility treatment. However, there were concerns that it would be too limited and difficult for employees to use, so we decided to make it a system that promotes the health of all employees, and this is how it was born.
Originally, Ishikawa, the Chairman of the DAC Group, had expressed the idea that "health management is part of the job," and there was already a culture where receiving health checkups was a matter of course. To promote employee health, we have also established training programs involving exercise, such as half-marathons and climbing Mt. Fuji, and have been working to create opportunities for exercise.
With the addition of Heruhori, employees can now receive medical checkups on weekdays that they previously could only go to on holidays, and they can also use the time to manage their family's health, creating various benefits that support the rich lives of each and every employee.


How is it actually used?
At Daily Sports Advertising Agency, 55% of employees used Heruhori last year.
Many employees have said that Heruhori was a lifesaver because it can be used when you get sick before your paid leave is granted, or when your child suddenly develops a fever.
This time, we asked several employees for their impressions after actually using it!
CASE 1 | A system that saves you in a "what if" scenario before paid leave is granted (M-san)

CASE 2 | I was able to handle a sudden request for school pickup (Mr./Ms. O)

CASE 3 | They were happy to accommodate my last-minute request (Mr./Ms. W)

Summary
In this article, we introduced 'Hel-Holi.' We hope that the care we have for our employees has come across, even if just a little.
I also made use of Hel-Holi just one week after joining the company as a new employee.
I started living alone when I got this job, and I was so excited to cook for myself for the first time as a working adult! But I ended up getting seriously injured two minutes into it (laughs).
It was Sunday evening, so no hospitals were open, and I took Hel-Holi on Monday. I was panicking because I hadn't earned any paid leave yet and thought I would have to be absent so early in my career, so it was a huge help.
Daily Sports Advertising Agency was certified as aCertified Health & Productivity Management Outstanding Organizationin 2023, and our systems for protecting the mental and physical health of our employees are recognized externally as well.
We believe that only when our employees are healthy can we provide better proposals and services to our clients, which in turn leads to the company's growth.
We will continue to share the appeal of our company as a place where you can work with peace of mind!
