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Do you know note? This place we use every day is actually a rapidly growing company


An interesting company I found in the Japan Company Handbook (20th company)


<Lumo>

I know, the title this time is a bit too casual, right?


<Yell>

I've been using the 'Do you know XX?' format for a while now (lol)


<Cosmos>
I chickened out once with Coca-Cola, but I've decided to stick with this style until the end 🤣


The place we are in right now is a publicly traded company operated by
note, inc. (5243)
that runs this platform.


I'm sure you all know it well, but

it's a platform where creators write, readers read,
and sometimes pay to support them.

It supports this 'cycle of creation'.

First, what kind of company is it?


<Yell>
Regarding the platform,
how exactly do they operate it?

<Cosmos>
There are two main pillars 🌸

· Media Platform Business (approx. 98% of sales)
The 'note' we use.
Article posting/sales, circle features, 'note pro' for corporations, etc.

· IP/Content Creation Business (approx. 2% of sales):
Agent services for planning and selling creator works.

<Lumo>
In other words, the place where we write articles, read them,
or buy someone's article
is the company's main pillar itself!


What do investors look at?


<Yell>
So, is the company note actually profitable?


<Lumo>
I looked up the numbers.
I was surprised by the company's growth speed.

· Revenue: 4.14 billion yen (+25% year-on-year)
· Operating profit: 256 million yen(about 4 times year-on-year!)
· Q1 operating profit: 235 million yen (about 42 times year-on-year!)
· ROE: 19.46%

<Yell>
Revenue is growing, but
isn't the profit growth abnormal!?

Why did they suddenly become so profitable?


<Cosmos>

Good question🌸

Actually, the biggest reason is that they used AI to
streamline their operations.

Even as posts increased, they were able to
significantly reduce the manual effortneeded to manage them, so

their profit margin improved significantly even with the same revenue.


Defense and Offense


<Lumo>
I'm also curious about the "Defense and Offense" that is standard for this series!

<Cosmos>
I looked it up🌸

<Yell>
They are making the place "convenient because everyone uses it"
even stronger with technology, right.


Of course, there are risks too


<Cosmos>
But you know, it's not all good news🌸

<Yell>
For example?

<Cosmos>
As for news of interest,
the CEO sold a portion of their shares on the market in April 2026.

It was a hot topic for a while because it was right after a strong earnings report.
Actually, I wrote an article about it right away, too.


<Yell>
At the time, the decision was to 'wait and see,' right?


<Cosmos>
Yeah.

The reason the CEO sold their sharesand
whether they would sell more in the futurewere things we confirmed.


Also.
They aren't paying dividends right now because they are prioritizing growth.
Since there's nothing to support the stock price for long-term holders,
the price movement is bound to be volatile.


Points to watch in the future


<Yell>
If we're going to keep an eye on note from now on, what should we focus on?

<Cosmos>
I'd say this one 🌸

<Lumo>
I didn't realize the place I use every day was actually such an ambitious company!

Things only users would know

<Lumo>
Hey.
Among the people reading this article, there are some who have been using note for years, right?

<Yell>

Compared to the past,

'It's become easier to use,'
'It's become easier to connect,'
'The recommendations have changed.'

Do you ever feel that way?


<Yell>

It really does feel like the speed at which note-money finds our articles
has become lightning fast.


<Cosmos>

That kind of 'user experience' is actually really important in corporate analysis 🌸


Financial statements only show revenue and profit.

But whether a service is truly improving is something only those who use it every day can know.


Let's actually look for it in our daily lives

<Cosmos>
Writing articles like this today, reading them,
clicking 'Like', and writing comments.

All of that is the service called note🌸

When we enjoy it, more creators join.
More works are created. More readers arrive.

This cycle itself
is what makes the company note valuable.


<Yell>

If more creators start monetizing,
it means we are also contributing to note💜


<Lumo>
And also!

If you hold 100 shares, you get
3,000 yen worth of note points as a shareholder benefit.
(Though it requires holding them for one year starting in November!)

If you use that benefit to buy articles again,
the creators are happy.
note is happy. Everything is connected✨


<Cosmos>

That is why,

"a company I can support while using",
is what I like most about note🌸

Looking back at the series


<Cosmos>
This concludes the
Summer Edition of the Japan Company Handbook series for now🌸

I chose note for the final one because
it is the company I feel most familiar with.

However, the people who know this company best are
surely all of you who use it every day.

If you'd like, please let me know in the comments🌸

・Things you think have changed compared to the past
・Favorite features
・What you like about it
・Things you want to see more of

I believe your experiences are the most
realistic information for understanding this company✨




[Notice]
Starting this time, I've compiled them into a magazine
as a 'Quarterly Report' series🌸


<Lumo>

Here is one thing. I have a hypothesis.


Are you giving us a 'like' because
you enjoy our stories?

Are you giving us a 'like' because
the content of the articles is easy to understand?



If so...


Thank you so much. I love you all💕
I can keep doing my best because of you✨✨



But our articles are about investment, right?
I think the companies we feature also have the power to gather 'likes'.

That's why I really want you to check out the magazine,
what kind of performance will companies with particularly many 'likes' have?Doesn't that make you a little curious?


<Yell>

Lumo might be saying something a bit sharp for a change.

<Cosmos>

That might be an interesting angle.

The autumn issue of the Shikihō (Japan Company Handbook) will be released around September, so I'll look back at the results of the summer issue just before that.🌸

At that time, let's also take a look at the results of the 'likes' from all you readers.✨


<Lumo>

It's like a popularity poll!!

Let's do it!!

<Yell>

Please be sure to look back and check the 20 companies introduced this time.✨

If you follow the magazine, you should receive notifications for the review of the summer issue results and the company introductions for the autumn issue!


<Cosmos>
If you have any questions, please let me know in the question box or the comments section.🌸


Well then, that's it for the summer issue.🌸
Thank you for sticking with us!

Let's continue to look for interesting companies together in the next issue of the Shikihō.🌸



By the way, I have compiled and published a selection of
10 carefully chosen companies from the companies that caught my eye in this issue of the Shikihō.🌸

If you're interested, please check the pinned post.✨


Feel free to send any opinions, feedback, consultations, or questions.
I will do my best to answer them all.✨

You can also ask about things you want to dive deeper into from today's topic.

Requests for magic tricks or similar things are also welcome.✨

I look forward to your submissions in the question box.🌸





Updated 7/7 at 15:32

Whoa, the interim financial results are incredible.🤣





#note #5243 #mediaplatform #growthstock #shikihou #AIutilization #investmentbeginner #companyanalysis #accessibleinvestment #thinkingaboutnoteinthree

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