Honestly, the reason your nominations aren't increasing is due to the 'distance' between you and your customers. How can you close that gap and deepen the connection?
Nominations aren't growing, sales aren't going up...
You show up to work every day, provide service with a smile, and diligently reply to LINE messages. Yet, for some reason, your nominations aren't increasing. You're working hard, but you're not seeing results. That situation is truly painful, isn't it? I've heard from so many girls myself, saying things like, 'Maybe this shop isn't right for me' or 'Maybe I'm not cut out for this,' so I understand that feeling all too well.
But wait a second. The cause of that trouble might not be the 'shop' or 'your appearance,' but rather the 'distance' between you and your customers.
Many of the people who come to me for advice and are struggling to increase their nominations have failed in how they manage this distance. To put it extremely, there are two patterns.
One is the girl who treats customers too much like 'friends.'
She uses casual language and talks about her private life constantly. At first glance, it might seem like it creates a sense of closeness, and customers might think, 'She's easy to talk to.' But you see, customers aren't coming to make friends. They are paying money to come and see you as a 'special' existence. If there is no 'difference from other friends' or 'sense of being special' there, it's hard to lead to the feeling of 'I want to see her again.' It's common to have conversations like friends on LINE every day outside of work, yet never get to the point of talking about meeting up.
The other is the girl who is 'too salesy.'
She is constantly recommending drinks or pushing for the next visit. She only says things like, 'When are you coming next?' or 'Let's go on a date.' Of course, sales are necessary to earn money at the shop. That's a given. But if that's all you do, customers feel like they are being 'made to spend money' or 'being used.' The space that should be for relaxation turns into pressure. Since customers are paying money to buy a 'fun time' or a 'special feeling,' if that turns into 'work,' it's no wonder they stop coming.
The balance between these two is truly difficult. It's hard to judge for yourself where the right point is and how far you should step in.
You often see how-to articles or social media posts like 'This is how to reply to LINE' or 'This is how to do sales talk,' but those are just superficial techniques. Of course, you should know the basic techniques. Like manners, for example.
But that alone won't stabilize your nominations. Even if you can temporarily make them think, 'This girl is diligent' or 'She's interesting to talk to,' it doesn't make them a 'fan' who truly thinks, 'I want to see her' or 'I want to support her.' What does it mean to create a true fan? It means the customer holds 'trust' and 'special feelings' for you.
Don't look at the customer as 'one of many,' but understand them as 'this person right in front of me.' What are they looking for? What heals them? When do they feel joy? Thinking about that and interacting with them at an appropriate distance is the most important thing. When I give advice, I look at the 'core' of the girl's service first. More than techniques or superficial conversation skills, it's about how her humanity is being conveyed to the customer. That is the turning point for whether it leads to nominations.
So, what is the state of the relationship between you and your customers right now?
Let's think about it together. I want you to answer a few questions honestly.
How much does the customer know about your private information other than your name (hobbies, how you spend your days off, family structure, hometown, etc.)?
【They don't know at all, only work talk】 → The relationship might be shallow.
【They know a little, general things】 → A bit shallow, but a chance to deepen it from here.
【They know quite a lot, we even talk about deep things】 → The relationship might be too deep, or there's a possibility it's become too much like a friendship.
Does the customer ever ask you for personal advice outside of your work (work troubles, relationship troubles, etc.)?
【Almost never】 → There isn't enough trust yet, or it's a one-sided relationship.
【Sometimes】 → Proof that you have built a good trusting relationship.
【Very often】 → You might be relied on too much, or the relationship has become too deep.
Do you remember the customer's birthday or anniversaries they cherish, or have you brought them up in conversation?
【I don't remember at all, I don't know】 → The relationship is quite shallow.
【I know, but I don't do anything in particular】 → You can take one more step.
【I send messages or celebrate at the shop】 → A good relationship. However, be careful that it doesn't lean too much toward sales.
Do you specifically understand the reason why the customer comes to see you?
【I grasp specific reasons, such as they are looking for healing, want someone to talk to, want to support me, or want me to listen to their troubles】 → You have built a good relationship.
【Just vaguely, like killing time】 → The relationship is still shallow. The purpose is not clear.
When you are not meeting at the shop, what is the content of your LINE messages with the customer?
【Only shop attendance info or sales LINE】 → The sales feel is too strong. From the customer's perspective, you have become 'someone who only contacts me when they need something.'
【Mostly small talk or asking about the customer's recent situation】 → A good relationship. It's easy for the customer to reply casually.
【Mostly deep, private conversations about each other】 → Too deep, it has become too much like a friendship. The line is becoming blurred.
How was it? Honestly, there are many parts of this that are difficult to judge objectively on your own. But by asking these questions, the relationship between you and your customers right now should become visible.
If you feel that there is a challenge in building your relationships right now, that is a chance for improvement. Don't worry alone; let's objectively organize your current situation and take a concrete step toward deepening your relationship with your customers. If you don't know where to start or find it difficult to judge on your own, please rely on me anytime.
I will look at your current situation, from transfers and shop consultations to switching to TikTok LIVE.
Personal LINE: https://line.me/ti/p/2vDeaErEay
Official LINE: https://lin.ee/DsFkgxet
Even if you tried the checklist and thought, 'Oh, I might have been a bit off,' that's not a bad thing. Rather, realizing it is a big step forward. The important thing is not to get depressed about it, but to think about what you should do next.
The girls who come to me for advice are all struggling with the same things: 'I don't know how to talk to customers' or 'I'm not sure how much of my private life I should share.' That's only natural, because there isn't just one right answer.
However, there is definitely a way to build a relationship that is 'uniquely yours' and tailored to each individual customer. We will find that together. For example, if a customer is looking for 'healing,' you should focus on listening rather than sales talk, and if they are looking for 'excitement,' it might be okay to touch on slightly more personal topics. But knowing where that 'slightly' ends is what's truly difficult. I make it a point to provide specific advice based on the girl's personality, the atmosphere of the shop, and the type of customer.
If you change shops, your environment will change. Opportunities to meet new customers will also arise.
But, if the way you build relationships with customers doesn't fundamentally change, you'll eventually hit the same wall again. I've seen many girls like that. Even if they change shops because their nominations aren't growing, if they don't rethink how they build relationships, they'll just repeat the same problems.
Transferring isn't running away. I can say that for sure.
But a transfer that ignores the root cause just brings the same problems along with you.
That is exactly why I want you to seriously face how you can deepen your relationship with the customers right in front of you, and how you can make them 'fans of you.' That is the most certain, and what seems like the longest, shortcut to earning a stable income in the nightlife industry.
If you feel like you don't know where to start or that it's difficult to judge on your own, please feel free to rely on me at any time.
I can look at your current situation, from transfers and shop consultations to switching to TikTok LIVE.
Personal LINE: https://line.me/ti/p/2vDeaErEay
Official LINE: https://lin.ee/DsFkgxet