Book club where you can ask author Fujinari Tsutsumi questions directly
For those who want to make next year an ideal year
There is still time. Tomorrow, Sunday, 12/24, from 5:30-7:20 AM,
we will hold an online book club where you can ask the author, Fujinari Tsutsumi, questions directly.
The featured book is 'Fujinari Tsutsumi / How to Spin Ideas That Turn Commitments into Opportunities'
Let's make your coming year an ideal one.
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I have previously held three author-participating book clubs with Tsutsumi-san (Tsuttsu) using his book 'The Law of Word Traffic Lights to Draw Out What You Want' (Pal Publishing).
Additionally, he participated twice when I hosted a book club using the book 'Mag/1% Reading Technique'.
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No money, no time, no skills
That is exactly why ideas can be realized!
To give shape to an idea, you don't necessarily need money, time, or skills. In fact, it is precisely because of these constraints that you can realize them.
--In this book, a copywriter formerly from Dentsu introduces a method for deriving ideas by viewing constraints as opportunities.
The secret is to imagine the three shapes of □, 〇, and △.
Just as you learn the rules of traffic signs properly at a 'driving school' when you want to learn how to drive a car, I hope you will learn the points of caution, mindset, and tips likened to traffic signs in this book when you want to give shape to your ideas.
Welcome to the 'Idea Driving School'.
(From Amazon)
About the Author
Fujinari Tsutsumi
'Tsumugu Juku' Principal / Copywriter
Born with hearing loss in his right ear, he developed a complex about communication, which led him to admire copywriters who can captivate with words. He wrote 'I want to create commercials' in his junior high school graduation anthology and continued to take action, eventually joining Dentsu as a new graduate. As a rookie, he struggled as his ideas were not adopted. However, by acquiring a philosophy for deriving ideas by making constraints his allies, he gradually began to achieve results, such as creating advertisements featured in Japanese language textbooks. After working in departments such as creative and digital, he obtained an MBA from the ELM Graduate School in Malaysia. After moving to a startup, he traveled between the Netherlands and Japan, handling branding from a creative perspective. He presides over 'Tsumugu Juku,' a community that practices 'spinning happiness into reality' through words and ideas. He has received numerous awards, including a Cannes GOLD, the Japan Newspaper Publishers and Editors Association Newspaper Advertising Creative Contest Grand Prix & Copy Award, and the first Advertimes Columnist Grand Prix.
His books include 'The Law of Word Traffic Lights to Draw Out What You Want' (Pal Publishing).
Apply for participationhere↓↓
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