What today's writing needs is 'personality' over knowledge: Writing to be 'trusted' rather than just 'conveying'

What kind of person is trusted through their writing?

We live in an era where everyone is on social media.

An era where we all share something through words and writing.

But
it's not just about conveying information!
It's not just about writing things down!

If you just post blindly,
strangers won't take an interest in you.

Precisely because it's an era where anyone can post freely,
I believe what's important is writing that 'earns trust'.

So, what kind of writing do trusted people produce?

It has to be this:

They write 'for the sake of someone else'.

That's it.

In trusted writing,
the presence of the reader is clearly visible.
Trusted writers
imagine the reader's feelings.

“I hope this realization helps someone”
“I want to cheer people up with these words”
“I hope my experience can encourage someone”

Writing filled with such thoughts creates empathy and leads to trust.

And
as you continue to write every day,
your followers and readers
naturally pick up on your 'character'.

Trusted people convey their 'uniqueness' in every piece they write.

Even if the themes or subjects differ,
their values and thoughts remain consistent.

That is why people think, 'I can trust this person's words'.

Personality seeps into writing.

Trust is not something that can be built overnight.

But the accumulation of words surely builds 'trust'.

“If this person writes it, I want to read it”
“This person's words reach my heart”

If you can get people to think that way,
that is already a 'brand'.

Deliver your thoughts through your own words.
That becomes trust, and that becomes a brand.

I believe that note is a place to cultivate trust with readers.