No Technical Jargon Needed! The Easiest Way to Start Marketing by Organizing "Who, What, and Why You Are Delivering" in 3 Steps
Hello!
I'm Sanae Tabata, and I support marketing for small and medium-sized enterprises.
"I want to increase sales for my small business. But I don't know where to start."
I am writing this article for you.
When you hear the word "marketing," you might imagine difficult theories or digital tools. However, based on my experience in supporting sales channel expansion and communication for small businesses, I can tell you that there are only three things you need to organize first.
Just by putting into words "who, what, and why you are delivering," your methods of communication and sales will gradually become clear.
"Honestly, I don't really know what the strengths of our products are."
Conclusion: "Strengths" are almost always found outside of the product itself.
When you look at your own products every day, you gradually lose sight of "what is so amazing about them." That is only natural.
You have customers. Sometimes they come from far away. They buy in large quantities. But you don't know "why they buy" or "what they are truly happy about".
Marketing is "creating a mechanism for products and services to sell." Your "strengths" are hidden not just in product specifications, but in the dedication behind them, the owner's vision and history, and the relationship with your customers.
First, try asking yourself these three questions.
What kind of dedication do you have when making this product?
Why do you have that dedication?
What were the words from customers that made you happy?
The answers to these three questions will be the gateway to the "selling words" for your company.
"I want everyone to buy it, so I can't narrow down my target."
Conclusion: If you narrow down your target, your sales will increase.
"Selling to everyone" is actually the same as "reaching no one."
The foundation of marketing is deeply addressing the worries of a specific someone. By narrowing down your target, your words become concrete, and you will be able to communicate in a way that makes people feel, "This is about me."
The key to narrowing down is not just age, gender, or occupation, but putting into words what kind of worries the customers who are actually happy right now have, and what triggered them to choose you.
That alone will change the path to expanding your sales channels.
If possible, try to picture a specific customer and make them your "intended target." It is also effective to interview them directly.
"I want to start posting, but where should I even begin—SNS or note?"
Conclusion: For small and medium-sized enterprises, 90% of posting is about "what to write" rather than "where to write it."
People tend to talk about the means—whether to start SNS, write on note, or issue press releases. However, if you haven't decided "who, what, and why you are delivering," no tool will work.
From my experience managing note accounts and creating over 50 press releases, effective posts have one thing in common. That is, they are written from the perspective of the reader's problems, not the writer's perspective.
Instead of "product descriptions," simply writing in the format of "this is how we solved this specific problem for this customer" will completely change how your content is read.
The difference between general support and the "SME marketing" provided by Sanae Tabata
General Marketing Support
Target scale: Mainly large to medium-sized enterprises
Support scope: Partial, such as advertising, PR, and digital
Numerical perspective: Focused on the marketing manager's viewpoint
Consumer perspective: Often based on market research
Posting support: Often handled as an optional service
SME Marketing
Target scale: Specialized for SMEs and local businesses
Support scope: End-to-end from product development to sales promotion and posting
Numerical perspective: A "thinking with numbers" perspective from 5 years and 4 months in hotel finance
Consumer perspective: Utilizing a consumer viewpoint as a local confectionery enthusiast
Posting support: Proven track record with over 50 press releases and note account management
Why rely on Sanae Tabata?
After graduating from law school, I worked in the finance department of a major hotel for 5 years and 4 months. Through profit and loss management and budget formulation, I acquired the "ability to read sales and profits through numbers."
Since then, I have shifted to supporting SMEs and local businesses, providing end-to-end support for posting, from the planning stage of product development to press releases (over 50 successful cases) and note account management.
As a local confectionery enthusiast, I always maintain a perspective that allows me to feel firsthand why consumers choose certain products. My strength lies in SME marketing that fuses these two aspects—neither just knowledge nor just intuition.
[Customer Testimonials]
"Even though I had no idea what to post, my thoughts were organized through brainstorming."
"I couldn't put the strengths of my product into words myself, but they came out naturally when I talked to Sanae-san."
"There was no pressure, and I was able to proceed at my own pace."
"I thought, it's so easy to have the same person look at both product development and posting."
"I felt like she understood the reality of SMEs. Her proposals weren't just empty ideals, which was helpful."
Frequently Asked Questions
Q. My product and brand aren't solidified yet; can I still consult with you?
Actually, consultations from that stage are the most effective. Organizing the unsolidified state together is the starting point of SME marketing.
Q. I don't use SNS at all; can I still receive posting support?
Yes. I also handle posting design from scratch. We will think together about which tools are a good fit.
Q. Can local companies also consult with you?
Yes. I currently support multiple clients fully remotely.
Q. How much does it cost?
It varies depending on the content and scale. Please first consult with me via the inquiry form. I will provide a proposal after hearing your needs.
Summary
Marketing begins by organizing who, what, and why you are delivering before diving into complex theories.
Your strengths lie within the stories and background outside of the product itself.
By narrowing down your target, your messaging becomes more concrete.
Once you decide 'what to write,' choosing the right tools will follow naturally.
If you are ready to take the first step, please contact me below.
📩 Click here for a 60-minute free brainstorming session
📱 Click here to follow on SNS
I will work with you on everything from how to sell your products to designing your messaging.
📝 Click here for other articles on marketing for small and medium-sized enterprises
Thank you for reading until the end!