Uomasa in Kurume City: Paving the Way to Success Through Digital Transformation!

Hello everyone.
This is the Choose Monster PR team.

We develop and operate services using LINE for business operators, primarily in the restaurant industry.

In this article, we would like to share a case study of "Uomasa," a seafood restaurant located in Kurume City, Fukuoka Prefecture, that has implemented our services.

Uomasa is a popular restaurant where you can enjoy delicious seafood, with reservations fully booked from lunch through dinner, and they also receive constant orders for local catering and decorative sushi.
Behind their success lies an advanced initiative utilizing Choose Monster's "Smartphone Staff DX" series.

Introduction of the in-store mobile ordering system "Itsudemo Chumon-kun"

First, they introduced the in-store mobile ordering system "Itsudemo Chumon-kun," allowing customers to place orders from their own smartphones.
This has enabled staff to focus on other tasks and hospitality.

Furthermore, because orders are placed via a LINE Mini App, customers also become friends with the "Uomasa" official LINE account.
This has made it possible to maintain contact with customers starting from their mobile orders.

Takeout specialty store "Sakanaya Uomasa"

In May 2022, they opened a new takeout specialty store, "Sakanaya Uomasa," in a location that was previously used as a parking lot.
However, anticipating the time and cost involved in aggregating and managing phone orders, they introduced the "Dokodemo Chumon-kun" LINE Mini App to improve operational efficiency.

Active utilization of LINE Mini Apps and official LINE accounts

They further proceeded with the introduction of the "Tsuhan-kun" (Mail Order) Mini App and a membership card Mini App, centralizing orders from in-store, off-site, and e-commerce.

They direct local customers to the "Uomasa" official LINE account and customers nationwide to the "Uomasa Event & New Information" official LINE account.
Message distributions have recorded an astonishing open rate of over 70%, and online orders have also increased.
Their repeat strategy has borne fruit.

Effective acquisition of orders

They successfully direct customers to takeout and online ordering LINE Mini Apps by sending information about new products and events directly to the friends of the official LINE account acquired through the in-store mobile ordering system "Itsudemo Chumon-kun."
Takeout and online sales have grown steadily, allowing them to significantly expand their business.

While the launch of the takeout specialty store is one contributing factor, by leveraging the integration of LINE and the Smartphone Staff DX series, takeout sales have grown 50 times compared to three years ago before these initiatives.

Especially during events, they now process up to 2,000 orders at once using the system.
They have eliminated the errors and timing losses of the phone-ordering era, achieving a significant improvement in productivity.

Combination with membership systems

Uomasa uses the membership card system "Joren Kurumi-chan" to distribute points and incentivize repeat visits.
By introducing login bonus points and combining them with O2O and OMO measures, they have strengthened the connection between online and offline.
They use "segment distribution" based on purchase data and visit history to provide efficient and accurate information, promoting repeat purchases and visits.

Helping waiting customers enjoy "Sakanaya Uomasa." Introduction of Junbanmachi-ko-chan

Thankfully, it is rare for customers to be able to walk in without a reservation for either lunch or dinner. With the operations of 'Itsudemo Chumon-kun' and 'Joren Kurumi-chan' now stabilized, we introduced 'Junban Machiko-chan' to improve convenience for waiting customers. The ability to closely integrate it with 'Itsudemo Chumon-kun' and 'Joren Kurumi-chan' was also a deciding factor in this additional implementation.

Since customers now receive a notification, they can spend their waiting time freely. This allows us to design a flow where they can shop at 'Sakanaya Uomasa' while they wait, or wait comfortably in their cars, thereby reducing the stress associated with waiting.

Conclusion

Through these initiatives, Uomasa has achieved both automation and efficiency in business operations and the promotion of repeat visits.

From Uomasa's case study, we can learn the importance of leveraging technology to strengthen the connection between the physical and digital realms.
Even for community-based businesses, appropriately incorporating digital technology can lead to further growth and improved customer satisfaction.

Uomasa regularly shares their feedback with us, such as areas of concern or suggestions on how to make things easier to use, which serves as a valuable reference for our development.

We will continue to work hand-in-hand with stores like Uomasa to achieve overwhelming productivity improvements and acquire many loyal customers through 'Smartphone Staff DX'.

Please look forward to more from 'Smartphone Staff DX' in the future.