Defending Your Lifestyle with the '90% Rule': Real Estate Near Stations and Supermarkets, and the Blue Ocean of Cut Mochi

Over 90% of Japanese adults use a 'food supermarket' for their daily shopping. This overwhelming fact serves as a definitive compass for protecting and maintaining our lives. From the two perspectives of real estate and groceries, I will explain a logical 'lifestyle defense strategy' rather than one based on emotion.

* The severe supply-demand relationship that determines real estate value

In the urban real estate market, locations near 'stations (transportation infrastructure)' and 'supermarkets (food infrastructure)' are safe zones (Blue Oceans) where demand never ceases. Since 90% of the population needs a supermarket, their value is rock solid.

Conversely, unless there is a special reason, the value (rent/sale price) of properties far from stations and supermarkets will inevitably decline. This is because economic supply and demand strictly determine value.

* Food strategy: Rice is a Red Ocean, cut mochi is a Blue Ocean

The rice aisle is currently a Red Ocean of soaring prices. Being bound by the stereotype that 'the staple food is rice' makes expensive purchases a problem in terms of cost-performance.

A smart strategy is to shift to Blue Oceans such as inexpensive and stable 'cut mochi,' 'pasta,' 'udon,' 'soba,' and 'bread.' Cut mochi, in particular, is an excellent strategic resource that is highly storable and an efficient source of calories.

Conclusion:

Whether it is real estate or food, the logic for assessing supply and demand is the same. It is about not exhausting yourself in a Red Ocean, but choosing a rational Blue Ocean. I believe that is what it truly means to be a 'smart shopper' who can survive in the modern age.