Let's Stop Aiming to Increase Follower Counts
When you are posting on social media or note, it is easy to focus on the increase or decrease in follower counts, isn't it?
"30,000 followers on X!"
"An account with 100,000 Instagram followers!"
It feels overwhelming and dazzling...
However.
I want to say, why don't we stop using follower count as a metric?
Actually, having people who "truly see and react to your posts" is far more important than just having many people follow you.
It's a waste to just have a high follower count
Having a high follower count may seem like proof of great success at first glance.
But what if it includes many people who are not interested in your content?
Because they are not interested, you end up with silent followers who scroll past and do not react.
You can temporarily increase followers through campaigns or by purchasing them.
Sometimes you get followed because of a post that went viral for a moment.
However, you might not meet people who truly support your brand or message that way.
Followers who react to your posts in the form of "likes," comments, or shares can be called true fans.
What engagement rate tells us
I want to focus on engagement rate.
Engagement is any kind of reaction like this.
Likes
Comments
Saves
DMs
Viewing posts until the end
Engagement rate is a metric that shows how many of your followers are actively enjoying your content.
Even if you have 10,000 followers, if there is almost no reaction, your actual influence is very small.
Conversely, even if you only have 1,000 followers, if everyone watches your posts, comments, or shares them, that "desire to support" is very significant.
By gathering the thoughts of each and every one of those people, your brand and activities will expand greatly.
Let's gather "allies" who are interested in you
I think you don't need to worry about whether your follower count is high or low anymore.
Why not make it your goal to increase followers who are like "allies" interested in your content?
People who are interested will naturally react to the information you share and become your supporters.
Also, things they truly think are good, they will actively spread to people around them.
Rather than just chasing numbers, building a circle of such "connections" will surely lead to more comfortable and effective growth.
Summary
To make your social media activities richer, I recommend looking at "increasing engagement" rather than just "increasing follower count."
By cultivating deep connections with people who are interested in your content, the value of your brand will increase significantly, and it will also become a force that delivers your activities to more people.
From now on, please try to focus on "quality" rather than "quantity," and cherish the warm connections with followers who resonate with you.
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