The meaning behind the name "ChaChaCha": Words encountered in Spain and the scenery of my father's tea garden

Introduction

Hello, I am Hirokazu Ishii, the representative of ChaChaCha.

In my previous article, I gave a brief self-introduction, but this time I would like to talk about why I chose "ChaChaCha" as our company and brand name.

In fact, this name is packed with my past study abroad experience, a new perspective on tea, and the history of my family home and my feelings for my family.

1. Realizations in Spain: "Cha" that is understood globally and the "ChaChaCha" dance

The origin of this name dates back to when I was studying for my MBA in Spain.

While studying business there, I wanted to create a brand name that everyone around the world could remember and feel familiar with.

That was when I suddenly realized the interesting nature of the word "Cha" (tea), which means tea.

In English-speaking countries, tea is called "Tea," but in many countries around the world, including Japan, China, India (Chai), Turkey, and Russia, tea is actually expressed using "Cha" or a similar sound.

I remember being moved by the thought that "the sound 'Cha' is a word that can connect people across borders."

Furthermore, in Spain, where I was staying at the time, "ChaChaCha" is a cheerful Latin dance music that everyone knows.

In Japan, tea might have a strong image of "quietly calming the mind" or "enjoying silence." Of course, that is a wonderful culture, but I thought, "Wouldn't it be nice to have time to enjoy tea cheerfully, as if dancing?"

I wanted to deliver a new way to enjoy tea and excitement from a different angle. That is how the name "ChaChaCha" was born.

2. "ChaChaCha TEAGARDEN": Moving from just a farm to a "garden that creates emotion"

In our brand, we also value the name "ChaChaCha TEAGARDEN."

There is a reason why I chose to call it a "Tea Garden" instead of a "Tea Field."

My father is a tea farmer and a gardener.

Growing up watching my father's back since I was a child, for me, a "garden" was not just a place to grow crops.

It is a place that beautifully arranges the landscape, creates the atmosphere of the entire region, and brings emotion and inspiration to visitors.

When spring comes and the tea garden reaches the season of the first flush, the entire area is dyed in a truly vivid yellow-green. The breathtakingly beautiful and heart-stirring scenery is truly a magnificent "garden."

What we aim for is not just a place to harvest and sell tea.

We want to be an entity that enhances the charm of the region through tea and brings a sudden splash of color and inspiration to the hearts of those who hold it. We have poured that wish into the word "TEAGARDEN."

Conclusion

• The word "Cha," loved around the world

• The joy of "ChaChaCha" that makes you want to dance

• The spirit of "TEAGARDEN" inherited from my father, which creates beautiful landscapes and inspiration

Our current brand was born from the overlapping of these elements.

We will continue to walk forward with passion so that we can deliver a little excitement and beautiful inspiration into your daily lives.

I will continue to write about my daily thoughts and feelings regarding the business next time, so I would be happy if you could "like" or follow me!

Hello everyone, I’m Hirokazu Ishii, the founder and representative of ChaChaCha.

In my last post, I briefly introduced myself. Today, I’d like to talk about why I chose the company and brand name "ChaChaCha."

Actually, this name is packed with memories from my time studying abroad, my new perspectives on tea, and my family’s deep-rooted history.

1. An Epiphany in Spain: The Global Word "Cha" and the Dance "Cha-Cha-Cha"

The inspiration for this name goes back to when I was studying for my MBA in Spain.

While studying business there, I was constantly thinking, "I want to create a brand name that anyone in the world can easily remember and feel familiar with."

That’s when I realized the fascinating nature of the word "Cha" (tea). In English-speaking countries, it's called "Tea," but in many countries around the world—not just Japan, but also China, India (Chai), Turkey, Russia, and more—tea is actually expressed as "Cha" or a very similar sound.

I remember being deeply moved by the thought that the sound "Cha" is a word that can connect people across borders.

Furthermore, in Spain where I was living at the time, "Cha-Cha-Cha" is a widely loved, cheerful Latin dance music.

In Japan, tea often carries a strong image of "quietly calming the mind" or "enjoying the silence." That is, of course, a beautiful culture. However, I thought, "Wouldn't it be great to have moments where we gather around tea and enjoy it cheerfully, as if we were dancing?"

I wanted to introduce a new way to enjoy tea and bring a sense of upbeat excitement to it. That desire is what gave birth to the name "ChaChaCha."

2. "ChaChaCha TEAGARDEN": Not Just a Farm, but a Garden that Creates Emotion

For our brand, we also deeply cherish the name "ChaChaCha TEAGARDEN."

There is a specific reason why we intentionally use the word "Tea Garden" instead of "Tea Field" (chabatake).

The truth is, my father was a landscape gardener (niwashi).

Growing up watching my father work, a "garden" to me was never just a place to grow plants or make a living. It is a place that beautifully shapes the landscape, sets the atmosphere for the entire local community, and brings deep emotion and inspiration to those who visit.

In spring, when the season for the first flush (Ichibancha) arrives, the tea plantations are completely dyed in a brilliant, vibrant light green. That breathtakingly beautiful, soul-stirring scenery is truly a magnificent "Garden."

What we aim for is not just a place to harvest and sell tea. Through tea, we want to enhance the charm of our region and bring a splash of color and emotion to the hearts of everyone who holds our products. We poured that exact wish into the word "TEAGARDEN."

Closing Thoughts

• The word "Cha," loved around the world.

• The joyful energy of "Cha-Cha-Cha" that makes you want to dance.

• The spirit of the "TEAGARDEN" inherited from my father, which creates beautiful landscapes and emotions.

These elements overlapped to create the brand we are today.

We will continue to move forward with passion, hoping to deliver a little extra excitement and beautiful inspiration to your everyday life.

I will continue to write about my daily thoughts and passion for our business in future posts, so I would be thrilled if you could leave a "Like" or follow me!

Thank you for reading!