*Updated 03/04* This note article was featured in the April 2022 issue of Sendenkaigi.
*Updated to include the fact that the article has also been uploaded to the Sendenkaigi Digital Magazine.
Hello everyone. This is CCI Lifestyle Digital CONNECT.
We are pleased to announce that our interview article with Mr. Hirosawa of Kao, which received a great response from all of you, has been featured in the April 2022 issue of Sendenkaigi!
It is featured on page 148 of the magazine under 'Advertising Industry Topics: Publishing' with the title:
'Where does the value of advertising tie-up articles lie?
What is required of media is "reader specificity"'
We are delighted to share that the entire column is dedicated to introducing this article!
You can also read the beginning of the article in the Sendenkaigi Digital Magazine.
https://mag.sendenkaigi.com/senden/202204/ad-topics/023459.php
*Relevant note articles
Why do we even do advertorials? - Thinking about content marketing with advertisers / Interview with Mr. Hirosawa of Kao, Part 1
All of us at LDC are very grateful to have been featured so prominently and to have our efforts in content marketing recognized in this way.
Moving forward, LDC will continue to track and introduce interviews with key industry figures and industry trends, and we will work to propose the optimal content marketing for all our advertisers.
Please look forward to our future LDC activities.
■Inquiries: ldc@cartahd.com