The Windsor Effect [Love Psychology Encyclopedia 23]

Episode 23: "I believe what friends say" - The devilish psychology of skyrocketing credibility through indirect praise

•Name: Windsor Effect

•Content: A phenomenon where information received through a third party (such as a friend) is perceived as more objective, reliable, and persuasive than information coming directly from the person themselves.

•Example: Have a mutual friend talk about your good qualities and casually pass them on to the other person. Intentionally create an environment where you can say, "So-and-so was praising you."

*This is strictly a psychological technique. Practice at your own risk.