#118 Having a Core

Output from listening to Madoka Sawa's Voicy 'Madoka Sawa's Late Night Gospel Radio' [Episode 137] 'Voicy members came to visit!'.
An episode featuring a conversation with three people, including Voicy CEO Mr. Ogata.

Since both Mr. Sawa and Mr. Ogata are excellent speakers even without a script, the back-and-forth of their conversation and the tempo were excellent.
When the topic of sponsors came up during the conversation, Mr. Ogata used NIKE as an example, mentioning how they support the activities of athletes. Mr. Sawa then added that when a major actress offered to have NIKE sponsor her, they declined, saying, 'She is not an athlete, and we exist to support athletes, so we have no intention of using people just for show.' He explained that they have a core principle of wanting to support athletes.
Although it wasn't the main topic, I thought that companies with a core are strong.
At my company, our business goals and slogans change slightly every year, but what is our fundamental core? I don't think there is anything that makes employees conscious of an unwavering core.
As an employee who has been living aimlessly at my current company, I will take this opportunity to think once again about what our company's core is.
Before that, I need to be able to have a core of my own.