【Fri, 5/22 & Sat, 5/23】New Beer Unveiling Event｜A brew crafted at Shimokawa Forest Brewery
This spring, "Bibibi." is working on creating a new original beer.
We will be holding an unveiling event for it over two days on Friday, May 22nd and Saturday, May 23rd.
This beer was planned to mark the milestone of co-owner Hibiya turning 50. It was brewed at “Shimokawa Forest Brewery” in Shimokawa Town, Hokkaido, and we even traveled there ourselves to help with the brewing process.
For this project, we also had supervision from Mr. Katsuhisa Takahashi, formerly of the Bifuka Birch Brewery, with whom we have collaborated on beer many times before, in addition to Mr. Takashi Nakamura from the Shimokawa Forest Brewery.Mr. Katsuhisa Takahashi also joined as a supervisor. Mr. Takahashi is currently preparing to establish a new brewery in Bifuka Town, and "Bibibi." is supporting his challenge. He is working on various new initiatives beyond just the brewery establishment, so please look forward to it.
Furthermore, this beer embodies not only our connection with Shimokawa Town and Bifuka, but also our support for the regional community development and new challenges taking place there. At the event on Friday, May 22nd and Saturday, May 23rd, we will share the stories behind these backgrounds as well.
Friday, 5/22 is a reservation-only event
Please note that Friday, May 22nd will be a reservation-only event limited to 20 people.
On this day, in addition to unveiling the new beer, we will introduce the background of how this beer was born, the production process, and stories from the brewing on-site. We also plan to connect the large monitor in the store online to Hokkaido to conduct a brewer interview with Mr. Nakamura and Mr. Takahashi.
Since it is a small-group event, it will be a valuable opportunity to listen closely to the stories of the two creators. We would be delighted if those who want to enjoy not only the beer itself but also the stories of the land and people behind it would come and join us.
We will also be conducting a slightly unusual "social experiment"!
Also, for this ticket sale, we will be conducting a slightly unusual social experiment.
Keio University Faculty of Economics, Keiichi Kawai Laboratory in collaboration with us, we will adopt a “mechanism where the participant decides the price” for the participation fee.
<✏️Explanation of event details & ticket purchase method>
The reservation-only event on 5/22 (Fri) is a special session limited to 20 people.
On this day, it will be a time to not only taste the finished beer but also hear directly from the creators themselves about why this beer was made, the connection with Shimokawa Town and Bifuka, the behind-the-scenes of material selection and brewing, and future challenges.
The ticket includes:
🍺 1 glass of new beer
🎙️ Program on the day including brewer interview
👕 Event-exclusive participant T-shirt
included.
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This ticket is not a standard fixed-price sale.
The price will gradually decrease over time.
Please apply at the timing when you think, "I want to participate at this price."
If the price drops further after you apply, the payment amount will be automatically reduced. Therefore, the final payment amount is the same for all participants.
Whether you apply early or late, you will not lose out.
→ Application page ishere
Program for the day
The program for the day is scheduled as follows.
18:30 Doors open / Registration starts
19:30 Start
21:00 End
General business hours from 21:00 onwards
Capacity: 20 people
Advance registration required
Feel free to drop by on Sat 5/23 without a reservation!
On the other hand, the following day, Saturday, May 23rd, is open to everyone without a reservation.
We will toast at 18:00, and we hope to make this a time for you to enjoy the new beer casually while we briefly introduce the background and production story of the beer.
This will not be a talk-centered event like the previous day, so
if you want to try the collaboration beer,
if you want to visit 'Bibibi.' for the first time,
or if you want to celebrate Hibiya,
please feel free to stop by.
18:00 Toast
Production story and more until around 20:00
No reservation required
We also want to share the land and the people through beer
At 'Bibibi.', we want to create a place where you can enjoy not just drinking craft beer, but also the land, the people, and the stories behind it.
This beer was also born from such feelings. Brewing in Shimokawa Town, the connection with Bifuka, and the challenges of the people there. Various elements overlapped, leading to the creation of this beer.
We look forward to seeing you there.