You can find out what you're 'suited for' after joining the company. On how taking the long way around can become your strength
Hello. Beats Inc. This is Sako from the PR department.
March has arrived, and for the world at large, it marks the official start of the job-hunting season.
...Having said that, when you look at the news, you see figures like "the job offer rate is already over 30%"
and "70% have already had interview experience." Doesn't that make you nervous?
They say that recruitment is starting earlier, but...
When you see friends around you getting job offers,
you get anxious, thinking, "Am I falling behind?"
I heard the news and felt restless, too, remembering the tension I felt back then.
Speaking of interviews, these are the kinds of questions you often hear.
"What do you want to do specifically in the future?"
"What are your strengths?"
Of course, it is wonderful to have clear strengths and goals.
But, to be honest,
"I won't know what I'm suited for until I actually try it..."
Isn't that the real feeling for many students?
Actually, Beats is a company that quite seriously welcomes people
who say, "I don't yet know what field I'm suited for or what my strengths are."
Peeking into various "worlds" over two years
For the planning and sales positions at Beats,
there is a system called "assignment rotation" where you
periodically change the industry (category) you are in charge of for the first two years after joining.
For example,
For one period, you are in charge of promotions for a "home appliance manufacturer"
Next, you work on a pop-up store for a "cosmetics brand"
After that, you go to an exhibition for the "IT industry"...
We have set up a period to intentionally experience different industries like this.
▼ What kind of industry work does Beats do?Case study page We introduce some of it here!
Why not narrow it down to one industry from the start?
Actually, this method might be a bit unusual
as a way of training new employees in general.
If you think about short-term productivity as a company,
you could argue that it is more efficient to fix someone as "you are in charge of home appliances"
from the start so they can become an immediate asset,
without spending time re-learning knowledge every time.
Even so, Beats intentionally adopts this method because
Beats' planning and sales staff are not salespeople selling specific products,
but "brand experience producers".
By experiencing multiple categories, we want you to become a professional with many drawers,
not bound by the common sense of a single industry.
With that thought in mind, we intentionally do "mixing" training.
As a former planner myself,
I was thinking about plans for different industries every day,
like home appliance manufacturers today and food tomorrow, so
I know firsthand the fun of this "peeking into various industries".
When the industry changes, the consumers' worries and
the ideas that resonate also change completely.
Having new discoveries each time is the real thrill of this job.
(Well, re-learning knowledge every time you hit a new industry
takes a fair amount of energy...!)
Having many "worlds you know" will probably become a weapon
Watching various members of Beats work, I've come to realize that
the experience of 'knowing this industry and that field'
becomes their underlying strength before they even realize it.
“What I learned creating home appliance sales floors might actually be useful for food promotions.”
“My experience managing communication events fit perfectly with exhibition planning.”
“Because I struggled on the front lines back then, I can consult with designers in a way that doesn't burden them.”
In that way, the moment when scattered dots connect will surely come. Spending the first two years exploring 'what am I good at?' through real-world experience might just be the Beats way of steadily building your foundation.
“I just want to try it!” is the ultimate skill
What Beats values more than the skills you have now is the feeling of 'I want to try it first!'
It's okay to fail while you spend two years finding your place.
Around you are plenty of meddlesome and reliable pros who will give you ten answers for every one question you ask (laughs).
By the time you finish your two-year 'adventure,'
you will surely have developed a face as a 'producer' that only you can have.
▼ We also introduce Beats' work styles and systems on our recruitment site.
🟢 In closing
Not being able to narrow down 'what you want to do or what you are suited for' to just one thing
means you have that many possibilities.
At Beats, we want to enjoy those possibilities with you
and help bring them to life!
[Next Story] The reality of Beats employees' 'time off' and 'work styles'
How do the members working at Beats spend their time outside of work?
Next time, we'll look at the real story behind the 'time off' and 'work styles' you're curious about.
Beats is a company in the advertising industry,
(specifically, we make our living in the sales promotion field).
“Is the advertising industry really just all overtime and never being able to go home?” I would like to answer this question, which students are likely most curious about,
with both numbers and real experiences.
Look forward to the next note!
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🟢 This is a magazine where PR Sako delivers the '!' behind the scenes at Beats.
I share things about work, the behind-the-scenes of projects, and the reality of life inside the company.
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