How to answer when asked, "Isn't the advertising industry busy?"

Hello! I am Sako, the public relations representative for Beats Inc..

This is sudden, but the other day, I asked our HR representative,
"What are the questions you get most often from job seekers?"
The answer I got was exactly this.

It is true that the advertising and marketing industry has a somewhat tough image,
"glamorous, but the lights are on until late at night,"
"stuck at the site even on days off."
That is the image, isn't it?

Beats is also a company that handles promotions, store space creation,
and event management,
working in the field of sales promotion, which is close to "reality" and "sales floors"
within the advertising industry.

From my perspective, having worked at this company for over a decade, what is it actually like?
I would like to speak honestly based on both "numbers" and "personal experience."

Beats by the numbers: 18.5 hours of average overtime, over 70% paid leave utilization rate

First, I will present the facts neutrally.

Yes. Of course, it is not completely "zero overtime."

But compared to the image of "advertising/marketing industry = working without sparing time to sleep,"
I wonder if some of you might have the impression that
"Oh, it's much calmer than I thought."

I remember when I first saw these numbers,
I felt a little relieved, thinking, "Compared to the image of this industry, it's surprisingly normal" (laughs).

Of course, there are times when it is necessary to work late or on weekends during the peak of a project, such as setting up for a large event or before a pitch for a new product promotion.

But that doesn't happen every day.

If there is a busy period, you can go home early on other days,
or take compensatory leave to refresh yourself.
There is a culture of controlling how to create that "on-off balance" yourself.

More than having "systems," it's about having "an atmosphere where you can use them"

Beats has a full range of
systems such as flextime, working from home, and half-day paid leave.

But to be honest,I think what's more important than the "number of systems" is
the atmosphere where you can say "I'll use that tomorrow!" without hesitation. That's what I think.

It might be a common experience for working moms (and dads), but
when you have to say "my child suddenly has a fever"
or "I have a parent-teacher meeting on a weekday,"
having to consult in a small, apologetic voice takes quite a lot of energy, doesn't it...

At least around me, for example, when I want to take paid leave,
I never feel an atmosphere where it's "courageous to use it."

By the way,there are male employees who have taken childcare leave and male employees who are utilizing reduced working hours for childcare.

Of course, it depends on the work situation, but
as a working mom with two children,
"I have to pick up my kids at 4 PM tomorrow, so I'll be leaving early!"
"I'll be taking the morning off this week for a parent-teacher meeting"I am able to schedule my work according to my own situation.

Off-time becomes the "seeds of ideas"

Refreshing by going to a concert of someone I support, or
checking out a trendy cafe.
Actually, that time spent as an individual "consumer" outside of work
often leads to hints for new "!" projects.

I value my work, and I also value my own life.
Having many members who manage to balance things well on their own
is the real daily life at Beats.

There is actually an interview where a Beats planner
talks about their "daily perspective,"
so please take a look if you'd like.

▼Beats Planner Employee Interview"Applying the 'wonderful' of daily life to planning"

▼Beats' work styles and systems are alsointroduced in detail on our recruitment site

Finally: What kind of people work at Beats?

When talking about these "work styles,"
I've heard that the HR department is often asked,
"What kind of people are there at Beats?"

Just because it's an advertising or marketing job,
it doesn't mean everyone is a "glamorous person" with surprising sense
or someone who is great at talking.

So what kind of members are actually gathered here?
Next time, I will talk aboutthe true faces of the "people inside" Beats as I see them.

Thank you for reading until the end.
I would be happy if you could support me with a "Like" or "Follow" ✨

🟢 This is a magazine where PR Sako delivers the behind-the-scenes of Beats' "!".
I share things about work, the behind-the-scenes of projects, and the reality inside the company.

▼Click here if you are new

🟢Click here for the Beets corporate website
🟢Click here for Beets' "Industry Case Studies" project
🟢Click here for our Instagram, where we share case studies and recruitment information
🟢We have also started releasing case study videos on YouTube!