I Analyzed a Super Popular Note That Achieved 200 Likes on Its First Post

This is Asahi.

This time,

this content is for "people who are not quite sure
how to manage their note."

It is aimed at them.

Since note is still relatively new,
there are no strategies like those for Twitter or Instagram,
making it uncharted territory.

Even if you read articles or e-books on how to master note,
there is no clear roadmap.

Even if you steadily post articles,
your PV count won't grow as you'd like,

and because awareness doesn't spread,
your readership won't increase either...

As a result, your note doesn't grow.

Well, that's a common story.

Even if you continue with note,
you want to grow your account properly.

To solve this problem,
I will explain the operational points
based on the case of a note user who
surpassed 200 likes on their first post with a new account.

(Of course, I have obtained permission
from the user I am introducing, so rest assured.)

Now, let's get started!

Over 220 likes on all free articles
in just 3 months!?

Can you believe it, readers?

A new account that was only
one day old since opening,

surpassed 200 likes
with its very first post.

When I started note,
my first post only had 6 PVs.

The number of likes was only 3.

What's even more amazing is that
she is consistently posting articles
that exceed 200 likes.

Her free articles have 235, 236, 228, 291, and 261 likes.

Even her paid articles have 158 likes,
a number I have never seen before.

I'm sure her paid articles will
reach 200 likes soon too.

The person who has been turning readers into fans after just one read is
Hikaru-sensei, a Gemstone Soap Instructor.

A note by a mother of three struggling with child-rearing
that provides a healing space for other moms.

Hikaru-sensei runs an art class
with the concept of bringing smiles to moms and children
through gemstone soap.

She started her note
because she wanted to spread
the appeal of gemstone soap.

While there are people who know about gemstone soap,
few have actually tried making it,

so why did readers gather
around the theme of gemstone soap?

It is because Hikaru-sensei posts about her life and background
without holding anything back.

She has experienced a comeback story
like a protagonist in a Shonen Jump manga.

Of course, Hikaru-sensei's background
is a compelling read, but

what really captured the readers' hearts
was the growth record of her three children and the reality of being a mom.

・Her feelings toward her children ・Childhood experiences that sparked those feelings ・The ideal mother figure Hikaru-sensei envisions ・Days of battling illness during pregnancy and after childbirth ・The struggle of being a mother who couldn't breastfeed well ・The agony of not having her worries understood by those around her ・The hardships of child-rearing that make one want to escape reality ・The figure of a mother watching over her children's growth

Readers genuinely want to support her
because they can clearly see her as a person.

In fact, from the readers themselves,

comments like these have been arriving.

You can see Hikaru-sensei's
popularity from these comments.

With 23 comments on the first post,
they are a noter I want to use as a model.

It is a note that truly allows you to
relive Hikaru-sensei's daily life.

Account growth methods
that match the note system

To organize the necessary conditions
for growing a note here...

"Popular Genre x MSP x New Discoveries"

Accounts that can provide these
tend to grow.

1: Popular Genre

Hikaru-sensei's theme is
"Education and Child-rearing."

As a popular genre on note,
336,000 articles have been posted.

As seen in the case where an explanatory article on an educational book I introduced in the past exceeded 7,000 PV in a single post,

the popularity of child-rearingcan be seen.

Other popular genres include

Business, IT, Food, Travel, Health, Beauty, Fashion, Reading, Design, Career, Manga, Sports, Games, Music, Video, Romance, Technology, Photography

and many others.

If there is a theme among these that matches you,
then you just need to incorporate the two elements of MSP and new discoveries.

2: MSP (Me Selling Proposition)

MSP refers to worldview (values),
experience, and lifestyle.

Information dissemination until now
was about how to appeal your own abilities and achievements,
but note is different.

note is different.

The readers are all people who want to learn from the experiences and trials of users and apply them to their own lives.

It is a culture that focuses not on
what to share by making human value a strength,

but on who is sharing it.

That is precisely why
readers are increasingly drawn to
Hikaru-sensei's worldview (values), experience, and lifestyle.
readers are gathering in droves.

3: New Discoveries

Hikaru-sensei's articles
take the daily struggle of raising children

and allow readers to experience it
as if it were their own.

As seen in the comment from a high school girl:

“I don’t know much about raising children yet,
but I was moved!”

Just as that comment shows,
Hikaru-sensei's articles

provided an opportunity to learn about a daily life
that wasn't previously part of their own world, right?

I believe this is the kind of article
that is sought after on Note.

Because users are looking for extraordinary experiences
that are not part of their own daily lives,

readers are drawn into
Hikaru-sensei's articles.

To write articles like Hikaru-sensei's that can convey lessons from one's own experience,

if you keep “Popular Genre x MSP x New Discoveries” in mind,

couldn't you also become a Noter who can move readers
just like Hikaru-sensei?

I am also learning from Hikaru-sensei's articles!

This article also truly allows the reader to re-experience daily life,
so it is incredibly educational.

Concept making that appeals to everyone
beyond the main target

Analyzing Hikaru-sensei's profile and
the content of the articles,

the main concept is to resolve the worries of moms with children
and convey the true joy of raising children.

is the main concept.

However, if you look at the age range of the readers
who are leaving likes and comments,

it can be seen from the articles that they are read by a wide range of readers,
from women in their teens to men in their 70s.

Even though the main target is parenting moms.

The answer is already clear, and it's because the
model user (customer profile) is

a mom friend who attends an art class

set as a real person, not a fictional one,
as the target.

Because it is an article (information) that feels familiar and relatable,
even to readers who are not "parenting moms,"
it appeals to everyone.

It reproduces what is known as a successful state
of persona marketing.

I was able to learn from Hikaru-sensei's article
that sharing information is not just about useful knowledge or know-how.

As a noter whose number of articles will increase from here on,
it is easy to predict that more readers will follow,

so it is definitely one to watch in the future.

Click here for the future parenting influencer's note