Welfare and Childcare Can Be Stylish Too

Day 11. Recently, I've been emphasizing and sharing the idea that "this is how Lii thinks" on Twitter. I've been getting more replies from people looking down on us or from outside the industry. A senior executive once told me that if you get weird comments, it means you've made it, so I'm taking it positively (laughs).

An opinion I received in a quote-tweet regarding my tweet.
"I can't wear nail polish due to allergies. I was hurt when someone said I was indifferent to beauty." Does this content really lead to the leap that "people who don't wear nail polish = indifferent to beauty"? I thought, 140 characters is tough (laughs). And when I tried to display it again to check the reply, I had been blocked. That is definitely for the best. It's better to avoid seeing information you don't want to see yourself. You, you're right!

At times like that, I always remember "The Courage to be Disliked".I don't want to be liked by everyone, and I'm not running a company to be liked by someone I don't know somewhere. I just want it to reach the people it should reach.

Now, onto the main topic.
As the title says, "Welfare and childcare can be stylish too." But that doesn't mean anything goes.

Our company also has dress codes without exception.
From a broader perspective, it's as shown in the diagram below.

And this time, I will think about the "dress code" from these four perspectives.

The following criteria were summarized as a result of considering the above.

We are going to trade-on (achieve both) these two criteria.

So, in conclusion, Lii isOK with nail polish, hair color, and makeup.
However, we do have regulations regarding the length of nails.
There are many staff members who enjoy being stylish while following the rules.

I also believe that rules are just a methodology, so they should be updated according to the trends of the times and needs.

Recently, I've started seeing childcare workers in town enjoying nail polish and inner-color hair, and I feel warm inside, thinking, "Oh, that's nice! It must be a good nursery school that recognizes the 'individuality' of the teachers!" (laughs).

However! This is something I strongly tell my staff that I want them to understand. That is

"only because there is good service"

that it matters.

When someone who cannot provide high-value service wears flashy nail polish or hair color, the customer's impression goes without saying, right?
"Do what you need to do before doing what you want to do" is a human emotion that cannot be avoided. I want them to know that because freedom is allowed at Lii, the responsibility of each individual for service and value provision also increases.

I have also received opinions from guardians about the color of nail polish. Regarding nail polish, the company's stance of "we regulate the length, but we don't specify the color. We won't ban nail polish itself" did not waver. However,I felt that perhaps that wasn't what the guardians really wanted to say?. I try to look at things from the perspective of whether there was some shortcoming in the service, and listen to their opinions.

While there are still fixed ideas and social appearances in society, in order to break through them, it is absolutely necessary at the field level to focus on the essence of "improving the quality of service" as a matter of course.

Since coming to the welfare industry, I have conducted over 300 interviews.
There were people who came with towels around their necks, people with abnormally long nails, and people who came wearing worn-out shirts.

From a parent's perspective, it is difficult to hire someone who feels 'unclean' or someone you 'would not want to leave your child with,' regardless of their qualifications or skills. This is because the criteria for A and B at Lii are not being met.

I understand that some people have various circumstances, such as allergies. I had atopic dermatitis until I was in the sixth grade! Very few people probably know that, but it was truly itchy and I understand how it feels, so I am absolutely not talking about those people (laughs).

Rather than someone who is lazy and unkempt, I would prefer someone who, even if they are a bit flashy, includes makeup, hair color, and nails, and is '{someone who takes proper care of themselves'. That is what I am talking about.

Today, all of our staff will once again give our all to spend the day at 'Lii' with the children!
I hope everyone who read this also has a wonderful day!!!

Ayumi Hirose

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