Things You Must Never Do When Creating Copy for Mynavi, Rikunabi, and Similar Sites. Associate Co., Ltd.
Things that small and medium-sized enterprises must never do when creating new graduate recruitment sites.
As a fundamental premise, you must keep in mind that students have their own ways of thinking, are confident, and have high pride when you communicate information.
1. "Students don't understand anyway, and they aren't reading, so this level is fine."
Even though you are paying money to post on a new graduate recruitment site, you must not create copy with this mindset. First, you should look at your company's strengths objectively and realistically, and try to think about what kind of copy to create and what kind of photos to post. Especially in new graduate recruitment for small and medium-sized enterprises, it is extremely important to be prepared that only students who try to read the content written will come to you.
2. Self-righteous and subjective claims from the company side.
Self-righteous and subjective claims from the company side, which are seen all too often on recent new graduate recruitment sites, are not necessarily conveyed correctly to students. Conversely, there is a high possibility that you will be out of sync from the start. This is because students are looking at many companies at once, so subjective information all looks the same, making it impossible to differentiate. As a result, it becomes easy to produce the result of not being looked at. To put it bluntly without fear of misunderstanding, there is a very high possibility that students will feel disgusted and never want to see a company that throws self-righteous and subjective messages at them again. As a result, even if they do look at your recruitment information, they will leave silently and will never become a target company for entry.
3. Words you must never use.
The ideal candidate profile, saying you want such-and-such a person.
The more a small or medium-sized enterprise writes about the ideal candidate profile, the more students will perceive it as the company being condescending and wonder what they are talking about. To put this simply, for example, if you see someone writing or saying that they like such-and-such a type of person, listing five or ten things, depending on the person, I think you might be a little put off. It is the same feeling. I think it is easy to understand if you think about how you would feel and think about such a person in your heart at that time.
We will teach you how to do job hunting and self-analysis.
The moment a small or medium-sized enterprise writes that they will teach you how to do job hunting and self-analysis, or says it without being asked, it becomes an unwanted favor from the student's perspective. How many students actually visit a small or medium-sized enterprise wanting to be taught how to do job hunting or self-analysis by the HR or recruitment staff?
Many HR and recruitment staff at small and medium-sized enterprises who hold job hunting seminars or self-analysis seminars, or who say they will teach you how to do job hunting or self-analysis, seem to believe that students are happy about it. This is often because students write that it was good in surveys or at interviews, or say such things. However, I would like you to stop and think here for a moment: conversely, you haven't even met the students who left silently, so you cannot hear negative opinions. In short, you are just holding a trial in absentia and judging whether things are good or bad. Also, if you make a mistake, it may be perceived as a company trying to make some kind of contact with students who are struggling with job hunting or worried about job hunting by saying they will teach them how to do it, so it is wiser to avoid the "we will teach you how to do job hunting/self-analysis" type of approach.
We evaluate personality, character, and motivation.
The moment you say that your company evaluates personality, character, motivation, etc., there is a high possibility that students will think your company has a different way of thinking or different interests and will leave silently. Also, from the student's perspective, it is completely unclear how the company actually evaluates personality, character, and motivation.
Generally, you should consider that what students want to be evaluated on is a hybrid of the following two things: ●
The process and results of things they have worked hard to achieve so far. ●
Whether you evaluate their way of thinking, including their way of life.
In this case, the moment you say you evaluate personality, character, or motivation, it is the biggest reason why they will think your company has a different way of thinking or different interests and will leave silently.
It is by no means a bad thing to value personality, character, motivation, etc., in recruitment, but it means there is no need to go out of your way to state it on a new graduate recruitment site. In any case, none of the above will be of any benefit to the company.
