[Founding History] The Complete Record of the Birth of ASIAN REAR SEAT "The Landing" — The Optimal Solution for VIPs Born from the Intensity of the Front Lines

A night in Da Nang, Vietnam.
In a corner of this city, wrapped in incredible vitality and energy, the core service of ASIAN REAR SEAT was born.

It happened while I was having dinner at a table with a local guide friend of mine, who has been welcoming Japanese travelers to this city for many years.
■ Casual Conversations on the Front Lines and the "Witch's Hour"
I arrived in Da Nang that day on a flight via Hong Kong.
During our meal, I casually complained to him.
"Today at immigration, only two or three officers were working, so it took longer than expected and I'm exhausted."
Then, he, who knows the front lines better than anyone, replied with a slightly serious look.
"If you came via Hong Kong, that's actually on the better side. During peak times when direct flights from Tokyo or Kansai overlap, it gets much worse. It's not rare for it to take a huge amount of time from the moment the plane lands until you clear immigration, pick up your luggage, and get outside."
A tropical land finally reached after a 5 to 6-hour flight from Japan.
However, what awaits there is a long line for immigration, the intense heat at the exit, and waves of countless people waiting to pick up passengers.
This "Witch's Hour" where fatigue and stress accumulate immediately after arrival.
I was confronted with the harsh reality that this is the heaviest pain that travelers and VIPs visiting Da Nang face first.

■ The Remark That Brought a Breakthrough
"Actually..."
My friend told me.
"Da Nang Airport has a service called 'Fast Track' (priority immigration). Experienced travelers arrange and use it, and the VIPs from Japan who are my clients also use this to skip the general lines."
And he continued.
"Why don't you incorporate this Fast Track into the transfer business you are trying to build now, not just as a 'mere option,' but as a series of experiences from the very beginning?"
In that moment, all the dots connected in my mind.

■ Connecting Not Just "Space," But "Time" and "Relief"
What ASIAN REAR SEAT should provide is not just a "superb vehicle (space)."
It is the "seamless experience" itself: from the moment you step off the plane, smartly avoiding the immigration line, moving without hesitation from the sweltering exit, and surrendering yourself to the seats of a private car (Moving Sanctuary) where complete silence is maintained.
Instead of just arranging a "luxury car" with money, we buy back the "time" and "physical strength" that would have been lost, and provide relief immediately after arrival.
We named this flowing series of escorts, which feels like a plane quietly landing on the water's surface, "The Landing."
■ The Optimal Solution Born from the Front Lines
This is not a service born from armchair theories in a conference room.
It is the "optimal solution for VIPs" that was painstakingly carved out from the heat and challenges of the front lines in Da Nang.
Coming March 16th.
I will become a test case myself and put this "The Landing" into practical operation at Da Nang International Airport.
Even before getting into the car, our "sanctuary" has already begun. I will prove that fact completely with my own feet.