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The Study of 'Society is Made of Sales' — A Must-Read for Those Who Think 'Sales is Impossible for Me!' The Mechanics of Society and the Essence of Sales [Column] Shikou no Kagaku (No. 30)


The Study of 'Society is Made of Sales' Shikou no Kagaku: No. 30

— A must-read for those who think 'Sales is impossible for me!' The mechanics of society and the essence of sales


🔍 3 Key Points of This Column

  • 1️⃣ Sales is the act of 'conveying value, building relationships, and reaching agreements,' and it is necessary in every aspect of society.

  • 2️⃣ We break down the proposition that 'society is made of sales' and examine how sales elements are incorporated into the fields of politics, education, business, and daily life.

  • 3️⃣ Sales skills are not limited to specific professions; they are universal powers that can be utilized in any situation, such as presentations, negotiations, and building human relationships.


🟢 Introduction | Preface: Proposing 'Society is Made of Sales' 🤔

Do you have a negative reaction when you hear the word “sales”?

“The World is Made of Management”

This is the title of a book that became a bestseller last year by Shunpei Iwao.

In the same way, I believe that “society is made of sales.”

When we hear the word “sales,” many people might think of corporate sales positions or business sales activities. However, if you unravel the essence of sales, it goes beyond mere commercial transactions and is deeply involved in every activity of society as a whole.

For example, politicians “sell” policies to voters, educators convey the value of learning to students, and people persuade others and build relationships of trust in their daily communication. ✨

In other words, “sales” is the act of “conveying value, building relationships, and reaching agreements,” and sales elements are included in every aspect of society.

I previously worked in advertising sales for a free paper, and after working for an educational institution, I was also involved in student recruitment tasks such as visiting high schools and providing guidance.

When I was a student, I had an image of sales as “a job chased by quotas” or “like pushy sales.” I thought, “Sales jobs seem tough, so it’s impossible for me.” 😅

But one day, I suddenly realized: “Conveying something to someone,” “negotiating,” “getting the other person to empathize”... these are skills used not only in work but in every aspect of daily life.

In other words, isn’t “sales = selling” actually “the activity of conveying value”?

In this column, I will delve into this theme from the perspective that “society is made of sales” and examine the system of the fictional academic discipline, “The Study of Society is Made of Sales.”


🟢 Chapter 1 Premise: What is Sales? 🤝

First, let's clarify the meaning of the word "sales." Beyond the role of a general sales position, its essence can be broken down into the following elements.

  • Value Proposition: Presenting to others "the reason why they should obtain something."

  • Building Trust: Establishing a relationship with the other party to gain understanding and empathy.

  • Negotiation and Consensus Building: Creating an agreement that is beneficial for both parties.

  • Continuous Relationship Building: Maintaining a long-term relationship rather than a one-time interaction.

For example, a child negotiating with a parent to "buy me a game" is a form of sales. 🎮 Also, the act of a teacher drawing out a student's motivation to learn has sales-like elements. Looking at it this way, we can see that "sales" is not just a business skill, but an element that forms the foundation of society. ✨


🟢 Chapter 2: Examining the Essence of "Society is Made of Sales" Through Factorization Thinking 🧐

Let's think about the proposition "society is made of sales" using factorization.

🔍1. Major Fields of Society That Contain Sales Elements

If we factorize "social activities," they can be organized in the following way.

Social Activities
= (Communication of Value) × (Building of Trust) × (Negotiation/Consensus Building) × (Maintenance of Relationships)

By applying these factors to each field, we can see that the essence of sales is being demonstrated in every aspect of society.

  • Politics: Pitching policies (communication of value), election campaigns (building of trust), and diplomatic negotiations (negotiation/consensus building).

  • Education: Motivating learning (communication of value), the teacher-student relationship (building of trust), and formulating learning policies (negotiation/consensus building).

  • Business: Selling products/services (communication of value), building relationships with customers (building of trust), and adjusting prices or contract terms (negotiation/consensus building).

  • Daily Life: Building friendships (building of trust), family decision-making (negotiation/consensus building), and connections within a community (maintenance of relationships).

In other words, in any field, as shown in the diagram below, social activities (= social interaction) are established as the result of multiplying the "factors of sales." 🧩

Elements that constitute social interaction

🔍2. Is a "Society Without Sales" Possible?

If we were to remove "sales elements" from society, the following state would occur.

  • No communication of value → Information is not shared, and social progress stagnates.

  • No building of trust → People harbor suspicion toward one another, making cooperation difficult.

  • No negotiation or consensus building → Conflict arises, and social decision-making ceases to function.

  • No maintenance of relationships → Social bonds weaken, and isolation increases.

If we express this mathematically,

"A society without sales"
= 0 × (Communication of value + Building of trust + Negotiation/Consensus building + Maintenance of relationships)
= 0

It is no exaggeration to say that a society where sales do not function is essentially a "non-functioning society." 💡


🟢 Chapter 3: What if there were a department to study 'The Study of Society is Built on Sales'… 🎓

To you who think, "I don't want to work in sales!" In reality, sales is not just a business concept; it is something woven into our daily lives. But what if learning about it could be an exciting experience? In this department, you can enjoy making such discoveries while you learn! ✨

📚 1. Curriculum Policy (Educational Program Organization Policy)

In 'The Study of Society is Built on Sales,' you will learn through the following four steps.

  1. Basic Theory (Knowing)

    • Learn the connection between the essence of sales and social structure.

    • Understand the diverse forms of sales based on the foundations of negotiation studies, communication studies, and psychology.

  2. Applied Fields (Expanding)

    • Explore the role of sales in politics, education, economics, and daily life.

    • Think of sales not just as "business," but as "the power to create social connections."

  3. Practice (Try)

    • Learn negotiation, presentation, and relationship-building techniques experientially through games and simulations.

    • Acquire skills applicable in real-world scenarios, such as AI interaction, virtual negotiation exercises, and teamwork projects.

  4. Future Outlook (Create)

    • Examine the evolution of sales through the use of AI and technology.

    • Explore new forms of sales by discussing themes such as “Can a society without sales exist?” and “What is the future of sales?”

This curriculum is based on the instructional design of “Know → Expand → Try → Create”, designed to ensure that learning can be applied in real society. 🚀


🎓 2. Diploma Policy (Degree Awarding Policy)

Graduates of this department will be certified to have acquired the following skills and mindset.

  • Ability to convey value: The ability to communicate one's thoughts and ideas clearly to others.

  • Ability to build trust: The ability to engage sincerely with others and build cooperative relationships.

  • Negotiation and consensus-building skills: The ability to reconcile conflicting opinions and build win-win relationships.

  • Adaptability: The ability to explore new forms of sales while utilizing AI and technology.

By applying this learning, you can succeed in any field, not only as a corporate sales professional, but also as a politician, educator, entrepreneur, artist, or researcher. 🎯


🎟 3. Admission Policy

This department welcomes the following types of people!

  • People who don't want to work in sales, but enjoy interacting with others

  • People who feel uncomfortable with 'negotiation,' 'presentations,' and 'persuasion,' but want to learn them

  • People who want to deeply understand how society works

  • People who want to acquire skills that will be useful in any future career

  • People who are curious about how AI and technology will impact the future of sales

Whether you like sales or not doesn't matter! The learning here is knowledge and skills directly linked to 'how to live in society'. If you have curiosity, that is enough! 🎉


This field of study is not just about sales techniques, but about cultivating 'the ability to communicate your value in society and co-create with others'.

What do you think? If there were a department where you could learn these things, wouldn't you want to dive in? 💡


🟢 Chapter 4: Practical Applications to Business, Education, Life, and Life Hacks 🚀

When you hear 'sales,' you might think of corporate sales jobs or business negotiations, but it actually involves every aspect of daily life. Here, we will introduce 'common situations' in various fields and see how the learning gained from this field of study can be useful! ✨


💼 1. Business Edition | 'I crash every time I give a presentation... what should I do?'

Situation: You have been entrusted with an important presentation at work. However, you are so nervous that you can't organize your thoughts well, and the reactions from your boss and clients are lackluster...

In 'The Study of Society is Built on Sales'?

  • Learn 'skills to communicate value' and logically organize the structure of your presentation.

  • Practice 'techniques to capture the audience's interest' and master methods to draw them into your talk.

  • Apply negotiation studies and psychology to acquire the skill of changing your approach while observing the other party's reactions.

🎯 Result: Presentations become fun, and the probability of your proposals being accepted increases significantly!


🎓 2. Education Edition | 'The students won't listen to my class... 😢'

Situation: You are teaching as a teacher, but the students show no interest at all... Some are sleeping, some are playing with their phones... What should you do?

In 'The Study of Society is Built on Sales'?

  • Use 'storytelling techniques' to make lessons dramatic.

  • Encourage class participation through 'inquiry-based communication' that captures students' interest.

  • Learn psychology and motivational theory to design an environment where students learn spontaneously.

📢 Result: Students become interested, saying 'The teacher's class is fun!', and start learning proactively!


🏡 3. Life Edition | 'Silence at a mixer... I can't keep the conversation going 💦'

Situation: I'm bad at talking to people I've just met, and I tend to fall into silence at mixers or networking events... I want to do something about the awkward atmosphere!

What about 'The Study of Society is Made of Sales'?

  • Learn 'tips for starting a conversation' and master how to begin talking smoothly.

  • Hone your 'empathy' and practice techniques to draw out the other person's stories.

  • Utilize negotiation and relationship-building skills to learn how to naturally close the distance even with someone you've just met.

💖 Result: You leave a good impression as 'someone easy to talk to,' and natural conversation continues!


🔧 4. Life Hack Edition | 'We always argue at family meetings... 😡'

Situation: Every time we plan a family trip, we can't agree and end up fighting... Dad wants hot springs, Mom wants gourmet food, the kids want an amusement park... How can we have a peaceful discussion?

What about 'The Study of Society is Made of Sales'?

  • Utilize 'negotiation and consensus-building skills' to find a win-win solution.

  • Use the 'ability to see the essence of needs' to draw out the true desires of each family member.

  • Learn 'proposal skills' to suggest a plan that everyone is satisfied with.

🛫 Result: A travel plan that satisfies everyone is decided, leading to a fun family trip!


Sales skills can be widely applied not only to work but also to education, human relationships, and daily life. By studying 'The Study of Society is Made of Sales,' your life will surely become richer and more enjoyable! 🎉


🟢 Summary: Society is built on the 'activity of conveying value' 💬

Through this column, I have examined the proposition that 'society is made of sales' through a process of factorization, revealing that sales functions in every aspect of society. Below, I have summarized the key points of this column.

🔍 1. Key Points of This Column

  1. The essence of sales is to 'convey value, build relationships, and reach an agreement.'

  2. Sales elements are embedded in every field of society, including politics, education, business, and daily life.

  3. Factorization of sales: 'Conveyance of value × Building trust × Negotiation/Consensus building × Maintaining relationships'

  4. A 'society without sales' cannot exist, and everyone naturally utilizes sales skills.

  5. In the 'Study of Society is Made of Sales,' we systematically learn these skills and cultivate the ability to apply them to society.

  6. Through co-creation with AI, the nature of sales evolves, creating possibilities for new social designs.

✨ 2. What the Author Wants to Convey (Keywords)

Sales does not mean selling!
Living in society is 'sales' itself
Sales ability is a necessary skill for everyone
The more you think 'I hate sales,' the more useful this learning will be!
If you have sales skills, your life's possibilities will expand!

Sales is not just a business skill, but 'the power to convey your value in society and co-create with others.'

Previously, when I introduced a recommended book to a friend, they said, 'That sounds interesting! I'll buy it!'. At that moment, I realized, 'Wait? Isn't this also sales?'.

'Conveying value' was done, the friend was convinced and 'consensus was built', leading to the action of buying the book. In other words, I realized that the factors of sales (conveying value × building trust × negotiation/consensus building) are also present in daily life.

If you also have a苦手意識 (a sense of dislike/incompetence) toward sales, please try thinking of it not as 'Sales = Selling', but as 'Conveying value.' Surely, your daily life will look a little different! 😊

By applying this learning, communication and negotiation in every aspect of daily life will become smoother, and it will become a power to build a better society. 📚✨


🟢 Afterword: An Intellectual Adventure Exploring with AI ✨

The 'Science of Thought' series is a column I write while enjoying 'looking at various phenomena in the world from a slightly different perspective.' In this series, I delve into themes that tickle intellectual curiosity, from casual daily events to the grand mechanisms of society.

This installment of The Study of 'Society is Made of Sales' was also an attempt to go beyond the usual image of sales and explore the connections between people and the joy of communicating value. Breaking down what we take for granted and thinking about it from a new perspective is the real thrill of this series. 😊

Have you had any moments recently where you felt like you were doing sales? I would love for you to tell me in the comments! 😊

Also, in this series, I will continue to write columns from the perspective of breaking down the obvious and thinking about it. If you think 'That was interesting!' or 'I see!', please support me with a like or follow—it really encourages me! ✨

This column was written while utilizing ChatGPT, and through dialogue with AI, I feel the joy of organizing my own thoughts and discovering new ideas.

To ensure that all my readers can enjoy this intellectual adventure with me, I will continue to take up exciting themes and keep this journey of thought going, so please look forward to the next one! ✨


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Kazuomi Matsunaga🍀 「クリエイティブの世界へようこそ!」 創造・表現することが好きで、日々新しいものを生み出しています。応援が次の創作の力になります!