There are 3 Important Phases in Marketing (2) Education

This is a continuation of yesterday's article. If you haven't read part 1, please check it out below...

There are 3 important phases in marketing

Those three are

(1) Awareness

(2) Education

(3) Sales

(1) Awareness: The stage of getting known (Follower phase)

↓

(2) Education: The stage of getting support (Fan phase)

↓

(3) Sales: The stage of getting paid (Customer phase)

In this article,

regarding (2) Education (the stage of getting support),

how to deepen education

This is the most important point!!

Because almost 90% of people go from the "(1) Awareness phase" directly to "(3) Sales behavior," before educating, they

• "I'm holding a course"

• "I published a Kindle book, so please buy it!"

and try to sell.

With this approach, you will only sell about 10-25% of what you could potentially sell.

It gives the impression of saying, "Pay me money suddenly," even though we haven't even met yet.

You wouldn't just hand over money, right?
I don't know you, so first, we need to deepen our relationship (i.e., education).
　　

Specific examples of ways to deepen education

• Guide people to email newsletters or official LINE accounts for education → sales
  If you don't sell on "awareness media like SNS or blogs," but instead have only interested people gather there first, convey your value, and then sell, the conversion rate (number of sales) will increase significantly.

—In my case—
I haven't touched email newsletters or official LINE accounts at all, and I don't have a clear concept of what I should be sending out 😅

• Interact through "open-book posting" (self-disclosure = sharing everything about myself openly)
  
  Self-disclosure has the potential to earn trust from readers even if you aren't doing list-building activities like email newsletters or official LINE accounts, so as you repeat it, it becomes education.
  　
  It results in about 50% of the conversions of email newsletters or official LINE accounts. After all, email newsletters and official LINE accounts, which allow you to "possess customer information," are very important.

—In my case—
note is exactly my"open-book posting"By also posting about self-disclosure, I get people to feel a sense of familiarity and gain trust through interactions in the comment section.

The Street Academy (Street Academy) courses are the same; I can gain trust through message exchanges with participants and polite replies to reviews.

Psychic K-sanThe reason I decided to take K-san's Street Academy course was because I was moved by how polite K-san's replies to reviews were! Lol

I also reply politely to reviews from my Street Academy course participants. Furthermore, the things I steadily accumulated, such as updating my note daily and interacting in the comment section, were recognized and led to offers for corporate projects! (I plan to write an article about this later)

• Operate free communities or paid communities
  
  Guide people who felt value into a community, share my value and way of thinking (education), and increase trust after repeating daily interactions.
  　
  In Fukuda-san's case, the year before last, he operated a free community limited to 8 months called "selfmedia for friends," where he educated people through courses (Street Academy) and guided them to the paid community, Selfmedia.

—In my case—
I want to create a community, but I'm cautious because once I start, I can't just abandon it. Given my personality, if I start on impulse, it's obvious it will end halfway. It might be better to do it with someone else rather than alone...

This content is quite dense again; I'll read it over and over, check if I understand the meaning, and it also helps organize my own thoughts! Output is really important~ 😂

Next time is finally the final episode,

③ Sales: Moving to the stage of getting paid (customer phase),

To be continued...

If you are not interested in marketing, please skip this~ 😂