Recommended Mindset to Free Yourself from the 'Must Sell' Curse

・I'm constantly anxious about whether I can hit my daily target.

・I feel like I'm being crushed by the pressure to make sales.

These are concerns I hear from many sales staff.

When you work in sales, most companies have not only store targets but also individual targets (commonly known as quotas).

Whether it's failing to meet your individual target or seeing other staff members succeed while you don't, there is always some level of pressure regarding sales.

In the past, when I couldn't make sales, I would serve customers while my stomach was in knots.

However,

Once I adopted a certain mindset, I was freed from the curse of 'I have to sell!!' and was able to recover from slumps much faster.
(Though, it's not that the pressure is zero, of course.)

That mindset is...

'When you can't sell, it's okay not to sell'

'Wait... what?'

I'm sure many of you are thinking that, but
this mindset has helped me countless times, so I'd like to introduce it today.

'When you can't sell, it's okay not to sell'

The more you try to sell, the less you actually sell.

If your feeling of 'I have to sell!!' is stronger than your focus on the customer's feelings, customers will become increasingly wary of you and try to avoid you.

It's the same as dating.

If you keep saying 'I like you, so go out with me!!!' without considering the other person's feelings, they'll just pull away, right?

If you stop saying 'Go out with me!' and instead do things that make them happy or entertained, they are more likely to turn their attention toward you.

Sales is the same way.

Stop trying to sell and focus on entertaining the customer

is what is important.

When I first became a customer service trainer, I fell into a major slump.

I felt like I couldn't sell anything no matter how much I tried, to the point where I wondered, 'Will I never be able to sell again?'

As someone who had just stepped into the role of a trainer, I think I was trying too hard, thinking, 'If I'm a trainer, I have to be able to sell, or I won't be setting a good example.'

While a new staff member who had just joined was having fun conversations with customers and making sales right next to me, I was serving customers with a desperate look on my face and still couldn't sell a thing...

I was completely spinning my wheels.

Seeing me like that, my boss muttered something to me.

If you can't sell, why not just stop trying to force it?

I still remember how my heart felt so much lighter when I heard those words from my boss, as I had been panicking, thinking, 'I have to sell! I have to sell!'

After that, I consciously stopped trying to 'sell.' I switched my mindset from 'trying to sell' to 'trying to entertain the customer in front of me.'

From there, strangely enough, my conversations with customers became more lively, the awkwardness in my suggestions disappeared, and I was able to lead them to a purchase.

Some might think, 'Isn't it naive to say you don't have to sell?'

In fact, I used to think that way myself.

But the world of sales is full of contradictions, isn't it?

・Passion for sales is necessary, but a salesperson who is too intense is seen as annoying.
・Making many suggestions is important, but if you make it feel like you are 'suggesting,' customers become guarded.
・Taking an interest in the customer is important, but if you ask too many questions, they won't answer.

・The more you think about selling, the less you sell

When things aren't going well, it's almost always because you're caught in this trap of contradiction.
Therefore, it is important to consciously try to let go of the very idea that you want to sell or should sell.

・Why it won't sell
・It's painful to look at sales figures
・Tired of selling

I hope you can remember today's content when you feel that way.

Thank you for reading until the end.
If you could relate to this or found it helpful, I look forward to your likes and follows.
If you have any questions, I would be happy if you could let me know in the comments 🎵