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Customers do not easily speak their true intentions

Successful sales staff know.
That "customers do not easily speak their true intentions."
that is.

When I was not selling well, I used to take what customers said at face value.

For example,
"I'm just looking today" -> They have no intention of buying.
"It's too young for me, I can't wear this" -> They don't like this clothing.

But that's not the case, is it?

"I'm just looking today" -> I'll say this so I don't get forced into buying. If there's something good, I might buy it.
"It's too young for me, I can't wear this" -> I'm embarrassed that people might think, 'She's wearing something so young!' But actually, I am interested.

and so on,
various thoughts are mixed in the background of the customer's words.

Successful sales staff know.
The job of a salesperson is to try to understand the thoughts behind the customer's words.
Sometimes, the doors to a customer's heart have many layers.
But never give up on trying to understand.

So, how can you find out their true intentions?

1. Observe the customer's heart
Observing the heart means imagining the customer's heart (feelings) from visible physical signs (the customer's facial expressions, eye movements, how they nod, how they touch the products).

For example,
"It's too young for me, I can't wear this"
The customer who said this keeps touching and looking at that product. What if their eyes look a little excited, like they are looking at something they like?

Should we, as sales staff, just put this product away immediately?
If you can notice that they might have a little feeling of "I actually want to try wearing it," your proposal method will change. Even if they don't have the courage to buy it that day, a day might come when they can try it.

To understand the heart that has not been put into words by the customer, it is important to carefully observe the visible signs and imagine their heart.

2. Try again by changing the timing and the way you ask the same question
There is no rule that says you cannot ask a question you have already asked once.
If you change the timing and the way you ask, there is a high possibility that you will get a different response.

Salesperson: "Were you looking for something today?"
Suppose you asked this as an approach right after they entered the store.
Customer: "I'm just looking today."

Then, how about asking like this while they are trying it on, when the customer's heart has relaxed? Salesperson: "Did you come here for some shopping today?"
Customer: "Yes, I finally had some time, so I came to enjoy myself."
This kind of answer was returned.

It is okay to ask similar questions several times. You never know when a customer's true intentions might slip out. When you think the customer might be opening up little by little, it is also recommended to ask the questions you asked at the beginning again.

How to know a customer's true intentions
1. Observe the customer's heart
2. Try again by changing the timing and the way you ask the same question

Customers do not easily say their true intentions
If you keep that as a premise and do not give up on the desire to know,
the customer will surely tell you their true intentions.

Please try it out.

*Day 4 of posting*
Thank you for reading until the end.
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I have been starting note since December 12th. This is my self-introduction post ↓↓





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